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Monthly Archives: Mars 2014

  • Why use a Heated Lash Curler?

    • Applying heat is the most effective way to curl lashes
    • Increases the appearance of lash length by extending lashes upward and away from the eye
    • Provides superior control over curl intensity
    • Will not pinch delicate eyelids
    • As simple as applying mascara

     

    Look at the huge difference using a heated lash curler makes on the eyes below!

    Before & After using blinc's Heated Lash Curler! Before & After using blinc's Heated Lash Curler!

     

    How To!

     

    1. Begin with clean, dry lashes

    2. Turn the Heated Lash Curler on; once the heat indicator turns yellow place the lash curler against the base of your lashes and slowly comb through the lashes in an upward motion for top lashes and downward for bottom. To achieve a little extra curl place the curler gently against lashes for s few seconds and repeat throughout the length of the lashes

    3. Once finished it is important to apply tubing mascara to the lashes as traditional paint mascaras tend to be heavy and may weigh down the curl. blinc mascara is a perfect paring as it forms tiny tubes around each perfectly curled lash thereby creating a cast that will hold the curl until you decide to remove your eye makeup!

     

    If you haven't already, pick up blinc's heated lash curler and begin to experience a whole new set of lashes!

  • Kelly Osbourne: Makeup at the gym helped me lose weight

    kelly+osbourne+makeup+at+the+gym+helped+me+lose+weight_3356_800247540_0_0_7073132_300Kelly Osbourne has been getting lots of attention for her size 2 frame, but the pop star says it was rough going on the treadmill.

    Osbourne told New York Magazine that slimming down wasn't easy - in her words, "it sucks!" - but it definitely helped to look good at the gym.

    "I know people say, 'Don't wear makeup at the gym,' but I am that girl that wears makeup at the gym," she told the news source.

    Before working out, she applies a touch of blush, foundation, and lip gloss. "If you don't like your reflection, you don't want to go back," she reasoned.

    Gals who want to look their best at the gym should use makeup that will last, like blinc Mascara. The water-resistant formula won't run or smudge as you sweat, and the mascara still comes off gently when you're done thanks to its innovative tubing formula. The mascara encases each lash in a tube, binding to your lashes better than conventional formulas to give you optimal volume and holding power.

  • Mascara that won't run at the gym (even if you do)

    When confronted with the getting-ready-for-the-gym dilemma, we're usually told to forgo the makeup altogether.

    A StyleList article by Deborah Dunham explores all the reasons we shouldn't sweat with it on as well as the best ways to shun that advice for those who refuse to sweat sans-products.

    Exercising opens the pores which invites sweat as well as any foundation or makeup sitting on top of the skin. This leads to more breakouts and skin problems. Besides, a sweaty face tracked with runny makeup may be less attractive than no makeup at all.

    Luckily, there are low risk strategies to avoid these common pitfalls.

    Go for less cakier applications of foundation and keep the concealer minimal.

    Water-resistant mascara and tinted moisturizer are also essential. A quick swipe of a tubing mascara might be your best bet for looking polished when you hit the treadmill.

  • Glam up for concert season with long-lasting makeup

    concert+season+calls+for+seriously+long+lasting+makeup_3356_800751185_0_0_14050904_300Spring marks the beginning of concert season, which means that if you're a music fan, you might already have tickets to an upcoming outdoor festival or show. If you want to look great while you're dancing and having a wonderful time, the key is long-lasting makeup that won't quit on you in the hot weather.

    For starters, use a tinted moisturizer rather than foundation to even out your complexion. These formulas are lighter and look more natural, so you won't have to worry about sweating off your makeup. Use lip and cheek stain to give yourself a natural flush that won't smudge off as you spend your day in the sun.

    On your eyes, blinc's bold liquid eyeliner is perfect for adding definition and helping you achieve the latest trends, like cat eyes. The no-run, no-smudge formula won't budge until you're ready to take it off, meaning your eyes will look gorgeous throughout the show.

    A bit of tube mascara can also help to lengthen and volumize your lashes, so you'll have plenty of fringe to flirt with should you stumble upon someone worthy of a sultry gaze.

  • Sunglasses: your eyes' best friends this spring and summer

    sunglasses+are+your+eyes+best+friends_3356_800748282_0_0_7034584_300Despite what you may think, sunglasses are not just a fashion accessory. They're a useful way to protect your eyes from the damaging rays of the sun and prevent fine lines and wrinkles from forming around your peepers. That means a smoother surface for your eyeshadows, liquid eyeliners and tube mascaras to work with, not to mention a younger-looking complexion!

    Wear sunglasses whenever you're outside or in the car. This will not only prevent UV damage to your eyes, but it will stop you from squinting, which can eventually lead to crow's feet and wrinkles underneath your eyes if you're always doing it. Choose large frames for maximum coverage.

    Of course, sunblock should also be used as well. While there are plenty of non-greasy formulas out there, it might be a good idea to use blinc's waterproof tube mascaras and lash primer just in case so your eye makeup stays put if the sunscreen gets a bit messy. With these products, your careful application will look just as great at the end of the day, no matter what.

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