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  • Create the perfect eye for fall!

    SM Look_10_16

    1. Prime your lids with blinc's light tone eye shadow primer. Then, place a matte cream-colored eyeshadow on the brow bone and a shimmer cream colored eyeshadow on the inner corner of the eyes.

    2. Using the same shader brush used in step 1, add a deep chocolate brown matte eyeshadow to the outer corner of the lid.

    3. Next use a pencil brush to combine the deep chocolate brown eyeshadow with a burgundy eyeshadow and apply it to the crease.

    4. Using  blinc's ultrathin liquid eyeliner pen create a thin winged liner look.

    5. Intensify and define the lash line by prepping lashes with a base coat of blinc's black lash primer,

    6. Apply 2 coats of blinc Mascara Amplified to finish off the look.

  • Glamour details how to nab the Kardashian sisters' eye makeup

    Aside from the drama they create, The Kardashians are best known for their hip and edgy clothing boutique chain, called D-A-S-H, as well as their impeccable makeup. These ladies are nothing if not well groomed. recently clued readers in as to the best way to score similarly impeccable eye makeup.

    All three of the lovely ladies attended the Beach Bunny Swimwear runway show, and they seemed to have employed similar when it comes to eye makeup, according to the news provider.

    Kourtney's look was the least intense of the three, and Khloe rocked the most dramatic style, the news source reports. All of them paired dark eyeliner with smudgy gray or black eyeshadow and sported long, thick eyelashes.

    For a similar look, apply a liquid liner to your top and bottom lashes, angling the applicator as close to your lash line as possible. Next, sweep a dark gray shadow across your upper lid, toward the outer corners of your eyes.

    Finally, apply an acrylic-based mascara like blinc tubing mascara to your lashes for a look that will last all night without fading or clumping.ADNFCR-3356-ID-19897778-ADNFCR

  • Zooey Deschanel puts a twist on her eyeliner look

    Zooey Deschanel is the heroine of indie movie fans across the globe, and now that she has made her foray to the smaller screen, she made waves on the red carpet at Sunday night's Primetime Emmy Awards. The actress sported a unique eyeliner look that fashionistas everywhere should stop and take notice of.

    Instead of surrounding the entire perimeter of her eyes with eyeliner, Deschanel opted to give her upper lids the full treatment and save something special for her lower ones. From her outer crease, she placed a thin layer that faded slightly once it reached the center of her eye.

    By choosing to only go halfway with the eyeliner and then applying a healthy application of mascara, Deschanel made her lashes the focal point and used her other cosmetics as a means to frame them.

    If you want a hassle-free eyeliner for any occasion, blinc Eyeliner is your best option. This product provides a water-resistant layer of color that won't fade or smudge throughout the day. Best of all, it can be taken off without the use of harsh makeup remover, making it ideal for ladies with sensitive eyes or contact lens wearers. 

  • Eyeliner tips that will shine at your holiday party

    eyeliner+tips+that+will+shine+at+your+holiday+party_3356_800662470_0_0_14032708_300When you're looking for the perfect style for your upcoming office holiday party, you probably don't want to go over the top. Luckily, there are a number of ingenious ways to use liquid eyeliner and tube mascara to create a dazzling look that is sure to get rave reviews, according to

    If you're going to be wearing a bold lip color for your holiday bash, treat your eyes as your means of highlighting the rest of your look. Use a thin layer of liquid eyeliner to give your eyes added definition, and then use a soft eyeshadow to create shadowing on your inner creases and near your brow bone.

    Conversely, if you're sporting a softer lip color, your eyes will immediately become the focal point of your look. Winged eyeliner has become a chic choice for many fashionistas, and you can choose to simply use a thin layer or flick it upwards to create an attention-grabbing look.

    Best of all, if you use blinc liquid eyeliner, it is water-resistant so it won't smudge or fade throughout your busy evening, so you can concentrate on socializing instead of running to the bathroom to fix up your look!

  • Tips to avoid potential bacterial infections from your eye makeup

    While your makeup collection may be filled with dazzling products like tube mascara and liquid eyeliner, having many products may not be best for their shelf life. Do you remember the last time you washed your brushes or how long that eyeshadow has been sitting there? To avoid the chances of bacterial infections or other health complications, you should follow these tips to keep them fresh, according to

    First and foremost, you should keep a bit of rubbing alcohol or some kind of cleaning solution in your bathroom to clean off your brushes. Additionally, you should never share your brushes with other people to ensure that they don't spread any unwanted germs in the process.

    Liquid products are most likely the those that will expire sooner, so be sure to keep your eyes on the expiration date to ensure that it is still providing an even application. This goes for dry products like eyeshadow, blush and powder as well.

    Taking a few of these steps will ensure that your cosmetic products remain sanitary and your makeup stays fresh and brilliant for every social occasion on your calendar.

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