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  • Tube mascara: more natural-looking than falsies

    If you weren't born with the sunglass-grazing lashes of, say, Kim Kardashian, you might think that false lashes or lash extensions are a no-brainer. After all, they give your lashes tons of volume and length.

    If you want length and volume that will make your eyes look wider and more awake, tube mascaras from blinc might be a better option. The revolutionary formula adheres to your lashes and creates tiny acrylic tubes that build on your natural hair. The result? Long, luxurious eyelashes that won't threaten to glue your eyes shut. (Who wants that?)

    With only a few sweeps of the tube mascara, you can get the look that false lashes can provide, without having to fiddle with glue and drying time. Plus, with lash primer applied beforehand, your lashes will be conditioned, so you won't have to worry about brittleness or breakage, which often occurs upon the removal of false lashes and lash extensions.

  • Avoid bad beach makeup with tubing mascara

    When hitting the beach, spending the afternoon at a barbecue or relaxing poolside, it's important to find products that will be long-wearing, protect against the harmful rays of the sun and not look too overdone. recently listed "Fussy-looking makeup at the beach" as one of the biggest beauty mistakes made by many women during the summer months.

    The news source recommends wearing lighter makeup with a more natural look, like blendable blush stick, for a natural-looking glow that won't appear cakey or overdone.

    But, for those who love the look or shade of their favorite powder blush, applying facial moisturizer underneath the product will help them achieve a warm look, the publication suggests.

    And, though many women feel naked without a swipe of mascara or a dab of eyeliner, during a heat wave, a lot of eye makeup can appear overdone. Instead, apply an acrylic-based tubing mascara that won't smear or melt (no matter how sweltering your environs), and go easy on the eyeliner for a fresh-faced look.ADNFCR-3356-ID-19883622-ADNFCR

  • Create the perfect eye for fall!

    SM Look_10_16

    1. Prime your lids with blinc's light tone eye shadow primer. Then, place a matte cream-colored eyeshadow on the brow bone and a shimmer cream colored eyeshadow on the inner corner of the eyes.

    2. Using the same shader brush used in step 1, add a deep chocolate brown matte eyeshadow to the outer corner of the lid.

    3. Next use a pencil brush to combine the deep chocolate brown eyeshadow with a burgundy eyeshadow and apply it to the crease.

    4. Using  blinc's ultrathin liquid eyeliner pen create a thin winged liner look.

    5. Intensify and define the lash line by prepping lashes with a base coat of blinc's black lash primer,

    6. Apply 2 coats of blinc Mascara Amplified to finish off the look.

  • Rachel McAdams looks flawless in Morning Glory

    Rachel McAdams has proven she can do it all -- from tearjerker romances like The Notebook, to laugh-out-loud comedies like Wedding Crashers and Mean Girls, and even thrillers like Red Eye.

    Next, the beautiful starlet will be appearing in "Morning Glory," opposite Diane Keaton and Harrison Ford.

    Keaton and Ford play Colleen Peck and Mike Pomeroy respectively; two playful news anchors who bait their overworked producer, Becky Fuller (McAdams).

    Whether she's playing a materialistic teenager or a professional working woman, McAdams always sports impeccable makeup.

    If you're looking to nab some of her beauty secrets, create an effortless look with natural colors and long-lasting products.

    "I am not that crazy about waterproof mascara because it's hard to remove at the end of the night. I prefer Kiss Me mascara," McAdams dished to InStyle magazine. "It's not waterproof, but it's great. It doesn't smudge and you can take it off with water."ADNFCR-3356-ID-19817700-ADNFCR

  • Brides with sensitive eyes can try tubing mascara

    Many brides-to-be spend as much time planning out their wedding hairstyles and makeup as they do shopping for the perfect wedding dress or deciding on the reception's dinner menu.

    A lot of women splurge on a professional makeup artist on their big day, to help them look lovely and feel pampered. However, because professionals may use products and brands other than those you typically wear, it may be wise to ask them to do a test run. Some women are sensitive to the chemicals and products in certain types of makeup.

    The only tear shed on your wedding day should be tears of joy. To be absolutely sure that you won't react to the eyeliner, eye shadow and mascara the cosmetologist uses, request products that are guaranteed to be safe for those with sensitive eyes.

    Celebrities like Brooke Shields, whose eyes require a little extra care, have turned to tubing mascara which won't flake off and irritate eyes.

    "Brooke Shields has watery eyes and we had to find something that would work on her," Lipstick Jungle make-up artist Sheri Kornhaber told Makeup Artist Magazine. "Kiss Me Mascara is silicone based - it forms tubes on eyelashes. You put it on and it will never smudge."ADNFCR-3356-ID-19820311-ADNFCR

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