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  • Be gentle with your lashes

    be+gentle+with+your+lashes_3356_800264981_0_0_7075480_300Some want long, some want luscious, some want spidery and some want a full, feathery fringe. We place a lot of demands on our mascara, and rightly so - today's technology makes it possible for mascara to multi-task, meaning we no longer have to settle for any one-trick pony.

    Unfortunately, some women experience unwanted effects when using their favorite formula. Some products tend to clump or smudge, and more than a few gals find their lashes falling out on occasion.

    "Many times, a loss of lashes...[can] mean that you are scrubbing at your eyes a little too harshly when trying to remove makeup that you've applied a little too thickly," reports According to the website, breakage may also be the result of the stiffening effect of many mascaras.

    Instead of giving up on mascara, ladies may want to try blinc Mascara, which can solve some of these issues. The formula encases each lash in miniature tubes that come off easily with warm water and gentle pressure - no need for harsh scrubbing. The mascara is ideal for sensitive eyes, as it's been clinically tested for non-irritating ingredients. Thanks to the water-resistant formula, your mascara should go on looking good as new without flaking or smudging throughout the day.

  • Bat a lash on your next date

    bat+a+lash+on+your+next+date_3356_800278221_0_0_7077678_300Arguably, your lashes are your deadliest weapon when it comes to charming the socks off your date. In any case, it's never a bad idea to give them a little extra TLC before you head out.

    Rather than frustrate yourself with tricky false lashes, why not just pile on the mascara?

    For a falsie look that's a little more realistic, recommends thickening up your lashes by dusting them with some translucent powder before applying your favorite mascara. To finish, brush with a lash comb if you need to work out some clumps. According to the news source, "they'll look almost fake (in a good way)."

    For the ultimate in holding power, try blinc Mascara. Its long-lasting, tubing formula will bind to lashes gently, encasing them in small tubes that stay looking great all day and come off easily with just some warm water and gentle rubbing. And if you're caught in the rain? The mascara is water-resistant, meaning it won't run, flake or smudge no matter what the day's forecast is.

  • TRON's makeup legacy

    We don't all have to totally geek out to appreciate the high-flying makeup styles in the new TRON: Legacy movie.

    Lucky for us, lead makeup artist Rosalinda da Silva revealed a few of her secrets on how to take your makeup to an alternate reality.

    "I thought that incorporating strong lines and shapes into the makeup designs would be appropriate in keeping not only with the sets and costumes, but also with [director Joseph Kosinski's] vision," she told

    Da Silva said she gave faces "very reflective finishes" with foundations and powders to make them pop in 3D vision. The Sirens, a group of characters in the movie, also received special emphasis on their eyes with special contact lenses and three sets of false lashes each, she told the news source.

    Of course, if you're not keen on the falsies, you can go for a slightly more subdued look like Quorra's, which requires shimmery highlights on your cheeks and browbones, black eyeliner and a couple coats of volume enhancing, water-resistant mascara. Use blinc Mascara for an optimum hold that could only belong to the future.

  • Beauty trends to embrace in 2011

    beauty+trends+to+embrace+in+2011_3356_800308516_0_0_7008522_300Love it or leave it is the motto as we turn to the possibilities of the approaching new year. That being said, it may be time to evaluate what's in your makeup repertoire, as some timeless classics will pass the test of style, while others may just have to go down in history. postulates that pale gloss will be left behind in 2011 for deep plum, wine and burgundy hues in matte rather than shiny finishes. Multi-colored pastel shadows may also step aside to a monochrome, bright eyeshadow. Dark smoky shadows will take on a more playful edge with shimmery, iridescent blacks, the news source reports.

    As for eyelashes? Extreme fringes may be on their way out as we embrace more natural, feathery lashes. To achieve this, Allure suggests ditching the falsies and finding a mascara that darkens, lengthens and volumizes your lashes. Use blinc Mascara to fulfill all these qualifications and more - its water-resistant tubing formula binds gently to lashes, encasing them in miniature tubes that resist all forms of moisture yet come off gently at night.

  • May your shadow outlast the night

    may+your+shadow+outlast+the+night_3356_800318113_0_0_7042633_300The night will turn to day and the bubbles in your champagne glass will eventually fizzle out, but if there's one thing that should last until the makeup remover hits your face on New Year's morning, it's that carefully-constructed eye makeup you applied to create that seductive gaze.

    "For eyeshadow, I like applying with a damp sponge applicator or small brush. It may look a little dark going on, but it dries to its true color and tends to hold much longer," celebrity makeup artist Brett Freedman told

    Another alternative for providing a strong foundation for eye makeup is blinc Eyeshadow Phase One, a high-performing base that will significantly extend the life of your pigment and prevent creasing.

    Ladies should never neglect their lashes, either. Immortal shadow won't get you too far if your mascara is running down your face. Use blinc Mascara for its long-lasting, water-resistant formula. Its unique design encases lashes in miniature tubes to provide optimum hold and longevity.

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