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  • Pack your bags: An active woman's guide to makeup on the go

    pack+your+bags+an+active+woman+s+guide+to+makeup+on+the+go_3356_800442404_0_0_930_300Whether you're already branded with the trauma of having your toiletries bag picked over by a burly male member of the TSA or you're merely hoping to avoid it from ever happening, knowing how to pack your cosmetics is an essential life skill for women on the go.

    One of the most important things to remember is that all sharp and pointy objects - think tweezers, nail files and scissors - will arouse suspicion on an X-ray screen. That being said, these are all things that are best packed into your luggage. Save the essentials for your carry-on, and by essentials we mean only the things you'll need between take-off and landing (and possibly longer if you're not so lucky).

    For this, we recommend moisturizer (think of how dry your skin feels from the altitude), some cover-up, lip balm or gloss, powder, makeup remover and water-resistant blinc Mascara.

    The latter is equipped with a high-performance long-lasting formula to ensure that you depart and arrive with the same flawless fringe. The revolutionary tubing formula is gentle on lashes as well, providing optimum hold throughout any kind of weather or stress and coming off easily when you want it to.

  • Blinc Trivia: Makeup at the office (where to place the emphasis)

    blinc+trivia+makeup+at+the+office+where+to+place+the+emphasis_3356_800445093_0_0_14005172_300Most of you will probably agree on one rudimentary guideline - your 9 to 5 makeup should be different than what you wear to go out after hours. However, this isn't always easy for every woman to nail down, whether it's an issue of being new to the workforce or merely not having had the chance to properly flex your makeup muscles.

    Go Local Prov's beauty expert Becky DiStefano suggests boiling it down to one basic decision: do you emphasize your eyes or your lips? While a bold pout can look super professional when its balanced with minimal makeup, a smokey eye can also hold its own in the workplace.

    "Do a simple eye with a wash of shadow and mascara," DiStefano suggests. "Or go for a strong, lined eye using a smudgy pencil...and finish with a light, clear gloss."

    As for everything else, you generally want to look as clean and polished as possible, so keep your complexion flawless and your nails up-to-par.

    For a high-performance mascara that works to serve you throughout the day, use blinc Mascara. Its water-resistant tubing formula encases lashes in miniature tubes, outperforming other leading waterproof brands.

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  • Blinc Trivia: Why metallic lids are so easy to pull off

    blinc+trivia+why+metallic+lids+are+so+easy+to+pull+off_3356_800464929_0_0_14009555_300The woman on the go is always in search of the perfect, fly-by-the-seat-of-her-pants makeup routine that will have her looking poised in polish in less than five minutes. However, sometimes this speedy look is also good for a night on the town, and even if you have hours to get ready, looking like you did it in no time can be quite the winning move.

    According to Allure, metallic lids are not only super sexy, but should only really take about 30 seconds to do.

    "It takes a certain kind of woman - specifically, the smoking hot kind - to get away with eyelids dripping in rich gold shadow," the news source suggests. "Don't wimp out with safe bronze or pale copper - try pure gold...smeared on from the lashes to the crease."

    Women who are also bent on saving a little extra time throughout the rest of the day should top off the look with blinc Mascara. Its revolutionary long-lasting formula means it won't require touch-ups, and you can rest assured your lashes will look just as flawless from morning to night.

    Daily Trivia Question: What was Katy Perry's first hit single? Go to to answer and win free blinc cosmetics!

  • Blinc Trivia: Pulling off minimal makeup for work

    blinc+trivia+pulling+off+minimal+makeup+for+work_3356_800474925_0_0_14010865_300Some of you wouldn't dare leave the house without your full face on, and others wouldn't think so much as twice about heading to your office sans-products, albeit looking polished in virtually every other way.

    But as most jobs probably require you to look somewhat poised and professional, many women say it's best to touch up your mug a bit before heading to work - at least according to a recent survey by If this sounds like your job, here's some tips to help you get away with a minimal makeup look while still looking pretty and polished.

    Instead of doing all-over makeup, use tinted moisturizer to even out your skin tone with the lightest touch. A quick swipe of translucent powder wouldn't hurt, and you should take a second or two to dab on some rosy or peach-toned blush or gloss.

    As for eyes, you can get away with as little as a couple coats of mascara. Use blinc Mascara for high performance quality you can count on to take you through the day, so you won't have to worry about flaking, running or smudging on the job.

    Daily Trivia Question: Who is the starting shortstop for the Yankees? Go to to answer and win free blinc cosmetics!

  • Makeup for a fresh-faced office look

    makeup+for+a+fresh+faced+office+look_3356_800478605_0_0_14012956_300Let's be honest - working the nine to five grind (or however long it actually is) doesn't do wonders for your physical appearance. You're tired, groggy and at best, put-together, but fortunately, there are some makeup products that are better than others when it comes to helping you maintain the same fresh-faced appearance you came in with.

    The most critical step involves moisturizer. No matter how much face makeup you actually wear, moisturizer helps revive tired-looking skin and is a great base for the rest of your cosmetics. If you don't need a whole lot of coverage, consider using tinted moisturizer as an alternative to heavy foundation that can often weigh down your complexion.

    Blush deserves mention, as it is an instant pick-me-up. Choose rosy or peachy tones that resemble your natural skin color. Applying blush to your cheekbones gives you a more youthful look than blush applied to the apples of your cheeks.

    Lastly, and most critically, select a high-performance mascara that won't flake or smudge throughout the day. In this category, blinc Mascara deserves top mention - its water-resistant, long-lasting formula is patented to stay on lashes more faithfully than most leading waterproof brands, and without any of the harsh side effects.

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