When you're about to head out for the evening, you may want to cover up any imperfections with a touch of concealer before you put on eyeshadow primer or other cosmetics. According to BecomeGorgeous.com, one of the best things you can do to improve the strength of your concealer is exfoliate your skin beforehand.
The news source suggests using an effective facial cleanser to remove any dead skin cells, oils or other material from your face that could cause your cosmetics to run. When your face is ready, be sure to only use small amounts at a time - this will ensure that the makeup is spread evenly and won't begin to clump later in the evening.
You can use concealer right around your eyes to hide any dark circles and create a lifting effect that will improve your look. Additionally, applying it around your nose, mouth and chin can effectively cover up any trouble spots you may be dealing with.