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Mascara 101: Smoothing out the kinks

mascara+101+smoothing+out+the+kinks_3356_800364280_0_0_7075480_300Some of you may be wondering what you did to anger the makeup gods to have your mascara turn out so consistently clumpy all the time.

Truth be told, it may have less to do with karma in action than it does with your mascara and the way you hold the wand.

StyleList.com editor Laura Kenney points to excessive product on the brush as one of the usual culprits. Kenney suggests wiping the wand off with a tissue prior to application to squeeze off the extra stuff. However, too much clumping on the wand is also a telltale sign that you need to replace your mascara.

Another major faux pas is pumping the wand prior to each application. Kenney explains that doing so creates air bubbles within the product, leading to dry, clumpy mascara. A better technique is to gently swirl the wand prior to pulling it out, which will evenly coat the brush and help you achieve a more consistent application.

Ladies should also look to blinc Mascara for an innovative way to achieve flawless application. Its cutting-edge formula encases lashes in miniature tubes rather than going on as a paint, providing optimum all-day hold without looking garish.