United States | USD $ |

Mascara-usage popular among young women

Many little girls spend hours playing with their mom's makeup, smearing on red lipstick and brushing on dark circles of rouge. However, as young ladies grow older, many eventually want cosmetics of their own.

"A lot of tween girls think makeup is really exciting to them when they first start to wear it because it's probably something they haven't been allowed to do," Eva Chen, beauty and health director at Teen Vogue, told the Associated Press. "[At] about 13 or 14-years-old, they feel like they're over lip gloss. They still wear it, but that's when they want to transition into mascara."

In fact, the news provider reports that according to market research firm The NPD Group, 18 percent of 8 to 12-year olds wear mascara on a regular basis. Not surprisingly, the numbers increase as young women grow older - 47 percent of 13 to 17-year-olds wear mascara, as does 56 percent of girls by age 18.

Parents who allow their daughters to purchase their first tube of mascara may want to opt for a gentle formula that won't smear during the young woman's busy day. A tubing mascara will last throughout the day, won't run and won't have to be reapplied, leaving young women free to enjoy their days without worrying about touch-ups.ADNFCR-3356-ID-19934392-ADNFCR