United States | USD $ |

May your shadow outlast the night

may+your+shadow+outlast+the+night_3356_800318113_0_0_7042633_300The night will turn to day and the bubbles in your champagne glass will eventually fizzle out, but if there's one thing that should last until the makeup remover hits your face on New Year's morning, it's that carefully-constructed eye makeup you applied to create that seductive gaze.

"For eyeshadow, I like applying with a damp sponge applicator or small brush. It may look a little dark going on, but it dries to its true color and tends to hold much longer," celebrity makeup artist Brett Freedman told People.com.

Another alternative for providing a strong foundation for eye makeup is blinc Eyeshadow Phase One, a high-performing base that will significantly extend the life of your pigment and prevent creasing.

Ladies should never neglect their lashes, either. Immortal shadow won't get you too far if your mascara is running down your face. Use blinc Mascara for its long-lasting, water-resistant formula. Its unique design encases lashes in miniature tubes to provide optimum hold and longevity.