Monthly Archives: May 2013

  • It's never too late to play with your makeup

    it+s+never+too+late+to+play+with+your+makeup_3356_800491849_0_0_14012677_300So many of us grow up only to forget our once youthful, childlike curiosity. Remember those long afternoons spent playing in your mama's makeup cabinet? You'd never go for those colors now, but what's stopping you? A sense of being too old? To that, we say, pshh.

    Fun and vibrant eye makeup colors are perfectly acceptable for grownups, as long as you're not still using the same application techniques as when you were 5. That being said, here's a couple ways to do a grown-up take on whimsical colors. recently pointed out that Selena Gomez does a great job with this balancing act. Her secret? "Use the brightest color along your lashes," the news source suggests.

    Shadows can also look off when they smudge and crease throughout the day, which can make that teal shimmery dust look all kinds of wrong once it's endured the stress of your workday. To combat this issue, apply blinc Eyeshadow Phase One as a base - consider it your insurance against any form of budging.

  • Operating on a grayscale

    operating+on+a+grayscale_3356_800491851_0_0_14003455_300When you think of eye makeup looks of a certain color, do you automatically envision yourself using one monochromatic shade? If that's the case, we're asking you think in shades of gray (somewhat literally).

    Not that there's anything wrong with a basic, one-color shadow look - one of this season's hottest trends involves neon pastels, drawn on as one thick band along the lash line.

    That being said, it's always oh-so-alluring when you see an artful blend of varying shades on someone's eyelids, like Camilla Belle.

    "If you look closely you'll notice that her her bottom lash line starts out a dark metallic gray on the outer eye and gradually fades to a bright, shimmery silver towards the tear duct," points out. "The effect really opens up her eyes and makes them seem even whiter and bigger."

    This goes for virtually any two (or three)-toned shadow look and is the basis behind most smokey-eyed looks. There's usually a base color and a darker shade that's worked into the crease, as well as a light, highlighting hue that's sometimes applied to the browbone and the lower lash line.

    No matter what your palette looks like, start off on the right foot with blinc Eyeshadow Phase One. This works as a great base for any eyeshadow masterpiece you could possibly cook up.

  • How to wear this season's jewel-toned shadows

    how+to+wear+this+season+s+jewel+toned+shadows_3356_800505518_0_0_7042661_300Ever since the weather started smiling upon us a little more brightly, the eye shadows have changed accordingly - namely in the form of bright, jewel-toned hues that are now gracing the lids of ladies far and wide.

    "Put away the browns and grays and feast your eyes on this season's jewel-toned shadows," the Star Tribune encourages. "Regal purple, watery blues and seafoam green are the new neutrals. Use them as eyeliner for a pop of color, or layer on lids for a seasonally adjusted smoky eye."

    All's good and well, but if your carefully-applied band of turquoise liner goes astray, you can wind up with a 6-carat mess. Bright shadows may be more fun to play with, but they also come with a much greater risk of subjecting you to a major makeup faux pas.

    To stay abreast of this situation, always prep your eye makeup with blinc Eyeshadow Phase One. This one-of-a-kind product works as an excellent base for any eye shadow masterpiece, keeping your skillful techniques intact all day lest they crease, smudge or fade away.

  • Blinc Trivia: Eye primer a must-have for mature skin

    blinc+trivia+eye+primer+a+must+have+for+mature+skin_3356_800506664_0_0_7054279_300We never stop growing and learning, and likewise, our makeup should never stop evolving and adapting to our changing bodies. It goes without saying that it's thoroughly important for women to update their makeup routines as they age - but when was the last time you got any direction in that department?

    Fortunately, there's a good answer to solve the dilemma of why your eyeshadow just doesn't look as good on you as it used to. For one, metallics are generally best suited for younger skin, and two, you may just need an eye primer to give you a better base to work off of. Celebrity makeup artist Sandy Linter told USA Today that a good eyeshadow base is the ultimate secret to great eye makeup, no matter what your age.

    Not only will a high-performance base such as blinc Eyeshadow Phase One work to prevent feathering and creasing, but it'll also help even out the tone and texture of your eyelids, which are prone to wrinkling and discoloration as you age.

    Daily Trivia Question: Which pregnant 30 Rock comedian hosted SNL this past Saturday? Go to to answer and win free blinc cosmetics!

  • Matte is back

    matte+is+back_3356_800508973_0_0_7018296_300If you thought you'd never see the end of shimmery, iridescent, metallic eye shadows, get ready to count your blessings. Sleek, matte shadows are due to reign big this summer, so bust out those simple hues for a look that's totally elegant and grown-up.

    "For a look that's full of impact, eschew glitter and shimmer altogether and go for an opaque pastel shade," advises. "Be sure to apply liberally, from above the crease to below the lower lash lines, for maximum boldness."

    This goes hand in hand with the sidewalk-chalk pastel craze that we've been seeing so much leading into spring. Many of these uber-intense pastel shades rely on their chalky finish to create this sophisticated look.

    Of course, for a look that won't lose its impact throughout the day, you'll need a strong, high-performance eye shadow base. Use blinc Eyeshadow Phase One to create a sturdy foundation for whatever eyeshadow masterpiece you dream up. The formula is built to resist all kinds of environmental stresses throughout the day to leave you with smudge and crease-free lids.

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