Active Lifestyle Eye Makeup News

  • France tackles unemployment with free makeovers

    france+tackles+unemployment+with+free+makeovers_3356_800336667_0_0_7061123_300Unemployed women in France are enjoying government-funded makeovers in an effort to boost their confidence and help land them jobs in this tough economy.

    According to Reuters, France's Pole Emploi, an unemployment agency, launched the makeover initiative this week, coming to the aid of women who have been too busy searching for jobs to put too much stock in their own appearances.

    "This is about giving them back their pluck. Makeup changes your life simply and quickly. Touching people and talking to them is far better than giving them a pill or sending them to the psychologist's office," supervising makeup artist Regine Ferrere told the news source, as artists encouraged women to bring out the sparkle in their eyes as well as flaunt a flawless complexion.

    Women looking to put a little kick back into their own appearances should start with blinc Mascara for a riveting gaze. Its long-lasting water-resistant formula will keep up with you through a slew of job interviews and won't flake, run or smudge no matter how hectic your job hunt is.

  • For party makeup that outlasts the night

    for+party+makeup+that+outlasts+the+night_3356_800385150_0_0_7020755_300Even if all the bars in your area have a tragic habit of closing at 2 a.m., your makeup should be the last thing that retires when you're out on the town. Fortunately, Elle Magazine enlisted the help of some of Hollywood's top celebrity makeup artists to spill the deets on their expert long-lasting makeup tricks.

    Makeup artist Molly Stern told the news source that she avoids eyebrow pencils if they're too creamy or greasy. Stern encourages readers to go for a hard formula that won't rub off.

    There are other options available to the pencil-weary, of course. Use blinc Eyebrow Mousse for its long-lasting, water-resistant formula that sets when it's dry.

    As for lashes? Celebrity makeup artist Rachel Goodwin told Elle that she likes gentle formulas that don't clump or fake, but she's not the biggest fan of most leading waterproof brands.

    "Waterproof mascara is probably more appropriate for New Year's Eve, but I'm not really a fan of it - I find that it sometimes makes the lashes brittle, and unless you use an oil-based remover, taking it off can cause breakage," she told the news source.

    Use blinc Mascara for its revolutionary water-resistant formula. The mascara encases lashes in miniature tubes to create optimum all-day hold, which come off gently at night with just a little warm water.

  • The practical side of metallic eye makeup

    the+practical+side+of+metallic+eye+makeup_3356_800421309_0_0_14006158_300If you've ever been inspired by makeup looks you've seen on the catwalk, we have some good news - it seems as though you can take these trends to the streets.

    Though The New York Times initially qualified silver eye cosmetics shown off on the runway as "a hothouse exotic that wouldn’t survive outside a fashion show," the makeup artist in charge of the futuristic look says this simply isn't so.

    "Metallics are unique, modern and chic," Pat McGrath told the news source. "But most of all, they are completely wearable on every skin tone."

    To get the most of this metallurgic glam, McGrath suggests applying sparkly eyeshadow to one's lid (extending it up to your browbone may overwhelm a day-to-day look). Black liquid eyeliner and mascara will complete this eye-catching detail.

    For a high-performance mascara that will survive a full day of activity or a night on the town, use blinc Mascara for its water-resistant, long-lasting qualities.

  • Here's a better alternative to permanent makeup

    here+s+a+better+alternative+to+permanent+makeup_3356_800424690_0_0_7042659_300Some ladies, in the effort to take their good looks to a more consistent level, think that tattooed makeup is the way to go. And for some, this may just be the case - few other cosmetic solutions allow you to go to bed and wake up with perfect eyeliner and brow applications without risking an infection.

    "It's amazing how you can wake up looking absolutely fabulous and get ready in five minutes," happy customer Auri Reynoso told The New York Times. "I just apply blush, lip gloss and mascara and I'm done."

    However, there are obvious drawbacks to this procedure. It's painful, can be costly, and most of all, it's permanent - how sure can you really be that you'll still be into winged eyeliner in your 60s? Who hasn't heard horror stories of seeing Grandma fresh out of bed with just her tattooed lids gazing at you from beneath their wrinkly folds?

    For ladies that want a high-performance mascara that will provide all-but permanent hold throughout the day (yet still come off gently at night), blinc Mascara employs a revolutionary water-resistant long-lasting formula to get your lashes into top shape.

  • Pack your bags: An active woman's guide to makeup on the go

    pack+your+bags+an+active+woman+s+guide+to+makeup+on+the+go_3356_800442404_0_0_930_300Whether you're already branded with the trauma of having your toiletries bag picked over by a burly male member of the TSA or you're merely hoping to avoid it from ever happening, knowing how to pack your cosmetics is an essential life skill for women on the go.

    One of the most important things to remember is that all sharp and pointy objects - think tweezers, nail files and scissors - will arouse suspicion on an X-ray screen. That being said, these are all things that are best packed into your luggage. Save the essentials for your carry-on, and by essentials we mean only the things you'll need between take-off and landing (and possibly longer if you're not so lucky).

    For this, we recommend moisturizer (think of how dry your skin feels from the altitude), some cover-up, lip balm or gloss, powder, makeup remover and water-resistant blinc Mascara.

    The latter is equipped with a high-performance long-lasting formula to ensure that you depart and arrive with the same flawless fringe. The revolutionary tubing formula is gentle on lashes as well, providing optimum hold throughout any kind of weather or stress and coming off easily when you want it to.

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