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  • Kelly Osbourne: Makeup at the gym helped me lose weight

    kelly+osbourne+makeup+at+the+gym+helped+me+lose+weight_3356_800247540_0_0_7073132_300Kelly Osbourne has been getting lots of attention for her size 2 frame, but the pop star says it was rough going on the treadmill.

    Osbourne told New York Magazine that slimming down wasn't easy - in her words, "it sucks!" - but it definitely helped to look good at the gym.

    "I know people say, 'Don't wear makeup at the gym,' but I am that girl that wears makeup at the gym," she told the news source.

    Before working out, she applies a touch of blush, foundation, and lip gloss. "If you don't like your reflection, you don't want to go back," she reasoned.

    Gals who want to look their best at the gym should use makeup that will last, like blinc Mascara. The water-resistant formula won't run or smudge as you sweat, and the mascara still comes off gently when you're done thanks to its innovative tubing formula. The mascara encases each lash in a tube, binding to your lashes better than conventional formulas to give you optimal volume and holding power.

  • Mascara that won't run at the gym (even if you do)

    When confronted with the getting-ready-for-the-gym dilemma, we're usually told to forgo the makeup altogether.

    A StyleList article by Deborah Dunham explores all the reasons we shouldn't sweat with it on as well as the best ways to shun that advice for those who refuse to sweat sans-products.

    Exercising opens the pores which invites sweat as well as any foundation or makeup sitting on top of the skin. This leads to more breakouts and skin problems. Besides, a sweaty face tracked with runny makeup may be less attractive than no makeup at all.

    Luckily, there are low risk strategies to avoid these common pitfalls.

    Go for less cakier applications of foundation and keep the concealer minimal.

    Water-resistant mascara and tinted moisturizer are also essential. A quick swipe of a tubing mascara might be your best bet for looking polished when you hit the treadmill.

  • Glam up for concert season with long-lasting makeup

    concert+season+calls+for+seriously+long+lasting+makeup_3356_800751185_0_0_14050904_300Spring marks the beginning of concert season, which means that if you're a music fan, you might already have tickets to an upcoming outdoor festival or show. If you want to look great while you're dancing and having a wonderful time, the key is long-lasting makeup that won't quit on you in the hot weather.

    For starters, use a tinted moisturizer rather than foundation to even out your complexion. These formulas are lighter and look more natural, so you won't have to worry about sweating off your makeup. Use lip and cheek stain to give yourself a natural flush that won't smudge off as you spend your day in the sun.

    On your eyes, blinc's bold liquid eyeliner is perfect for adding definition and helping you achieve the latest trends, like cat eyes. The no-run, no-smudge formula won't budge until you're ready to take it off, meaning your eyes will look gorgeous throughout the show.

    A bit of tube mascara can also help to lengthen and volumize your lashes, so you'll have plenty of fringe to flirt with should you stumble upon someone worthy of a sultry gaze.

  • Sunglasses: your eyes' best friends this spring and summer

    sunglasses+are+your+eyes+best+friends_3356_800748282_0_0_7034584_300Despite what you may think, sunglasses are not just a fashion accessory. They're a useful way to protect your eyes from the damaging rays of the sun and prevent fine lines and wrinkles from forming around your peepers. That means a smoother surface for your eyeshadows, liquid eyeliners and tube mascaras to work with, not to mention a younger-looking complexion!

    Wear sunglasses whenever you're outside or in the car. This will not only prevent UV damage to your eyes, but it will stop you from squinting, which can eventually lead to crow's feet and wrinkles underneath your eyes if you're always doing it. Choose large frames for maximum coverage.

    Of course, sunblock should also be used as well. While there are plenty of non-greasy formulas out there, it might be a good idea to use blinc's waterproof tube mascaras and lash primer just in case so your eye makeup stays put if the sunscreen gets a bit messy. With these products, your careful application will look just as great at the end of the day, no matter what.

  • How to fix pink eyelids

    need+to+fix+tired+puffy+pink+eyelids_3356_800748627_0_0_14014208_300If you've ever woken up with puffy, tired eyes or have gotten all red and splotchy from a crying session, you know how swollen, pink eyelids can ruin your look. Despite a careful application of tube mascara and liquid eyeliner, your lids can still give it away. Here's how to fix the problem.

    According to Allure Magazine, one dermatologist recommends dabbing a bit of nasal spray on your lids to help calm the area down. "Nasal sprays contain something called oxymetazoline, which addresses both redness and swelling," she told the source. Just use a cotton ball to gently apply it.

    An eyeshadow base, like blinc's Fountain of Youthful Color Eye Shadow Primer, can also help to solve the problem. Not only does it help your eyeshadow stay on all day, but it can conceal fine lines and wrinkles as well as offer your skin plenty of anti-aging benefits. Just smooth it on, then top with a peachy eyeshadow, which will help to combat blue, purple or gray tones that might be ruining your look. Afterward, apply tube mascara and liquid eyeliner as usual to finish your look.

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