Eye Makeup Beauty Tips

  • Rachel McAdams looks flawless in Morning Glory

    Rachel McAdams has proven she can do it all -- from tearjerker romances like The Notebook, to laugh-out-loud comedies like Wedding Crashers and Mean Girls, and even thrillers like Red Eye.

    Next, the beautiful starlet will be appearing in "Morning Glory," opposite Diane Keaton and Harrison Ford.

    Keaton and Ford play Colleen Peck and Mike Pomeroy respectively; two playful news anchors who bait their overworked producer, Becky Fuller (McAdams).

    Whether she's playing a materialistic teenager or a professional working woman, McAdams always sports impeccable makeup.

    If you're looking to nab some of her beauty secrets, create an effortless look with natural colors and long-lasting products.

    "I am not that crazy about waterproof mascara because it's hard to remove at the end of the night. I prefer Kiss Me mascara," McAdams dished to InStyle magazine. "It's not waterproof, but it's great. It doesn't smudge and you can take it off with water."ADNFCR-3356-ID-19817700-ADNFCR

  • Sunglasses and tubing mascara may be beneficial to eye health

    As the warm weather approaches, women who like to soak up the sun are likely to be shopping for the perfect pair of shades. Whether they don something stylish and trendy, or a pair of classic dark frames, most know that sunglasses are an accessory that enhances your health as much as your ensemble.

    Because exposure to UV rays can lead to glaucoma, cataracts and age-related macular degeneration, the American Optometric Association (AOA) suggests purchasing sunglasses that block at least 99 percent of both UVA and UVB rays, screen out 75 to 90 percent of visible light and have a gray tint for proper color recognition.

    So, the next time you hit the beach or spend an afternoon poolside, be sure to throw on some sunglasses.

    In addition to shades, in the summer months, choosing the right eye makeup may be beneficial to one's eye health and comfort.

    Women who live an active lifestyle and spend time outdoors are likely to benefit from tubing mascara, which will not flake off and irritate their eyes the way that some traditional mascaras might.ADNFCR-3356-ID-19823314-ADNFCR

  • The perfect makeup for summer brides

    When brides-to-be are planning their look for their wedding, an important component of their overall appearance will be their bridal makeup. And, even for women who have decided on a natural look, there are still things to keep in mind.

    To ensure you look your best, Brides.com recommends paying close attention to your skin in the weeks approaching the wedding.

    It's a good idea to clean skin before bedtime, removing all traces or dirt and makeup before hitting the sack for the night, the news source suggests.

    When deciding on colors and products, it's important to choose a timeless and flattering style that won't appear dated in the coming years - remember, your wedding pictures will last forever!

    Next, it may be advisable to focus on choosing long-lasting products that won't need to be reapplied as the day goes on.

    Tubing mascara, which is an acrylic-based product that forms a seal around lashes, is ideal for brides. It's water-resistant (in case of tears!), and won't smear, clump or smudge. The product is often recommended by makeup artists, which means its perfect for your big day.ADNFCR-3356-ID-19855186-ADNFCR

  • Glossy, smudged eye makeup is the latest look

    A new take on the smoky eye has become popular in recent months, and those who like to experiment with their makeup and try out new styles can get on board the slick new trend.

    Glossy eye makeup, applied to both the upper and lower lids, offers a fresh and dewy look that is perfect for nights out with friends or romantic dates.

    Ladies who want to give the wet look a whirl can simply pick up a gel eyeshadow, or apply their favorite powder version of the product to their lids and carefully dot on a small amount of lip balm or petroleum jelly, according to Glamour.com.

    Of course, after applying attention-grabbing shadow, it's important to make sure that your lashes are impeccable.

    Select a long-wearing product, like water resistant tubing mascara, which won't smudge, clump or smear as the evening wears on.

    Those who are especially daring can try a tinted product, and match the shade to their shadow. Blue or green waterproof mascara looks lovely on ladies with light eyes, while those with brown or hazel can make their peepers pop with purple waterproof mascara.ADNFCR-3356-ID-19857459-ADNFCR

  • Bright lipstick a new beauty trend for summer

    Summer is officially here, and in keeping with the bright colors that are popular this season, eye-catching lipstick shades are making an appearance - think bright fuchsia and coral lipsticks with a neon pop, or even super-saturated reds.

    And, though many fair-skinned women may think that only their sun-kissed counterparts can pull off the bold look, those who have lighter complexions can work the trend if they find a color with undertones that match their skintone.

    Those who have cool tones should look for blue-based reds, and women with warmer coloring can try an orange-based shade.

    Of course, attention-grabbing lipsticks are not for everyone. Women who want to create a fun look for day or night without having to constantly reapply their makeup can try long-lasting tubing mascara, which is acrylic-based and water-resistant.

    Blinc mascara (formerly known as Kiss Me mascara) is an excellent option that's often recommended by beauty professionals.

    "It's the only mascara that I work with," Jill Astmann, a New York City based makeup artist, told Allure magazine of the product.ADNFCR-3356-ID-19857464-ADNFCR

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