Eye Shadow Primer

  • How to wear this season's jewel-toned shadows

    how+to+wear+this+season+s+jewel+toned+shadows_3356_800505518_0_0_7042661_300Ever since the weather started smiling upon us a little more brightly, the eye shadows have changed accordingly - namely in the form of bright, jewel-toned hues that are now gracing the lids of ladies far and wide.

    "Put away the browns and grays and feast your eyes on this season's jewel-toned shadows," the Star Tribune encourages. "Regal purple, watery blues and seafoam green are the new neutrals. Use them as eyeliner for a pop of color, or layer on lids for a seasonally adjusted smoky eye."

    All's good and well, but if your carefully-applied band of turquoise liner goes astray, you can wind up with a 6-carat mess. Bright shadows may be more fun to play with, but they also come with a much greater risk of subjecting you to a major makeup faux pas.

    To stay abreast of this situation, always prep your eye makeup with blinc Eyeshadow Phase One. This one-of-a-kind product works as an excellent base for any eye shadow masterpiece, keeping your skillful techniques intact all day lest they crease, smudge or fade away.

  • Blinc Trivia: Eye primer a must-have for mature skin

    blinc+trivia+eye+primer+a+must+have+for+mature+skin_3356_800506664_0_0_7054279_300We never stop growing and learning, and likewise, our makeup should never stop evolving and adapting to our changing bodies. It goes without saying that it's thoroughly important for women to update their makeup routines as they age - but when was the last time you got any direction in that department?

    Fortunately, there's a good answer to solve the dilemma of why your eyeshadow just doesn't look as good on you as it used to. For one, metallics are generally best suited for younger skin, and two, you may just need an eye primer to give you a better base to work off of. Celebrity makeup artist Sandy Linter told USA Today that a good eyeshadow base is the ultimate secret to great eye makeup, no matter what your age.

    Not only will a high-performance base such as blinc Eyeshadow Phase One work to prevent feathering and creasing, but it'll also help even out the tone and texture of your eyelids, which are prone to wrinkling and discoloration as you age.

    Daily Trivia Question: Which pregnant 30 Rock comedian hosted SNL this past Saturday? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

  • Matte is back

    matte+is+back_3356_800508973_0_0_7018296_300If you thought you'd never see the end of shimmery, iridescent, metallic eye shadows, get ready to count your blessings. Sleek, matte shadows are due to reign big this summer, so bust out those simple hues for a look that's totally elegant and grown-up.

    "For a look that's full of impact, eschew glitter and shimmer altogether and go for an opaque pastel shade," BellaSugar.com advises. "Be sure to apply liberally, from above the crease to below the lower lash lines, for maximum boldness."

    This goes hand in hand with the sidewalk-chalk pastel craze that we've been seeing so much leading into spring. Many of these uber-intense pastel shades rely on their chalky finish to create this sophisticated look.

    Of course, for a look that won't lose its impact throughout the day, you'll need a strong, high-performance eye shadow base. Use blinc Eyeshadow Phase One to create a sturdy foundation for whatever eyeshadow masterpiece you dream up. The formula is built to resist all kinds of environmental stresses throughout the day to leave you with smudge and crease-free lids.

  • Blinc Trivia: Can you paint with all the colors of your eye shadow?

    blinc+trivia+can+you+paint+with+all+the+colors+of+your+eye+shadow_3356_800523203_0_0_7013114_300The world of professional makeup artistry knows no bounds, and this is certainly no less the case with makeup genius Katie Alves.

    Alves has been taking the beauty world by storm thanks to her amazingly-rendered eyelids featuring detailed Disney scenes. Think the Mad Hatter's tea party, an Aladdin sunset or a swirly Nightmare Before Christmas masterpiece - all painted on one's lids in the utmost detail. As Fashionista.com puts it, "the girl can do with make-up what most people can barely do with paint, let alone on a tiny patch of fragile skin."

    We're sure it takes an extra-skilled set of fingers to pull off something like this, but even those with slightly less impressive masterpieces to impose on their eyelids can make use of a good eye shadow primer like blinc Eyeshadow Phase One. We're willing to bet Alves couldn't have made her creations stick without a smudge and crease-resistant base.

    Daily Trivia Question: How many carats was Kim Kardashian's engagement ring? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

  • Summer solutions to eyeshadow mishaps

    summer+solutions+to+eyeshadow+mishaps_3356_800528432_0_0_7042658_300You're rushing to work (or whatever other enviable event you've got on your social calendar), you successfully navigate throngs of people and crowded, sweltering subway tunnels and finally arrive at your destination only to realize your eye makeup is a total disaster. Sound familiar?

    Fortunately, there's no unwritten rule that says you have to be a slave to summer makeup mishaps. With a bit of guided insight and careful strategizing, you, too, can be the picture of balmy summer goddess perfection.

    "If you're brave enough to dabble in eye makeup, stick to hues or gold, ivory and light gray which are less likely to become horrific if they shift out of place," Ology.com recommends.

    While light, fail-proof hues are always a safe bet, you shouldn't have to sacrifice your favorite bold shadows - and you won't, given you've got blinc Eyeshadow Phase One in your arsenal. This patented formula works as an ideal base for any and all of your eye makeup looks and works to prevent creasing and smearing throughout the day.

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