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Eye Shadow Primer

  • Blinc Trivia: Eye primer a must-have for mature skin

    blinc+trivia+eye+primer+a+must+have+for+mature+skin_3356_800506664_0_0_7054279_300We never stop growing and learning, and likewise, our makeup should never stop evolving and adapting to our changing bodies. It goes without saying that it's thoroughly important for women to update their makeup routines as they age - but when was the last time you got any direction in that department?

    Fortunately, there's a good answer to solve the dilemma of why your eyeshadow just doesn't look as good on you as it used to. For one, metallics are generally best suited for younger skin, and two, you may just need an eye primer to give you a better base to work off of. Celebrity makeup artist Sandy Linter told USA Today that a good eyeshadow base is the ultimate secret to great eye makeup, no matter what your age.

    Not only will a high-performance base such as blinc Eyeshadow Phase One work to prevent feathering and creasing, but it'll also help even out the tone and texture of your eyelids, which are prone to wrinkling and discoloration as you age.

    Daily Trivia Question: Which pregnant 30 Rock comedian hosted SNL this past Saturday? Go to to answer and win free blinc cosmetics!

  • Matte is back

    matte+is+back_3356_800508973_0_0_7018296_300If you thought you'd never see the end of shimmery, iridescent, metallic eye shadows, get ready to count your blessings. Sleek, matte shadows are due to reign big this summer, so bust out those simple hues for a look that's totally elegant and grown-up.

    "For a look that's full of impact, eschew glitter and shimmer altogether and go for an opaque pastel shade," advises. "Be sure to apply liberally, from above the crease to below the lower lash lines, for maximum boldness."

    This goes hand in hand with the sidewalk-chalk pastel craze that we've been seeing so much leading into spring. Many of these uber-intense pastel shades rely on their chalky finish to create this sophisticated look.

    Of course, for a look that won't lose its impact throughout the day, you'll need a strong, high-performance eye shadow base. Use blinc Eyeshadow Phase One to create a sturdy foundation for whatever eyeshadow masterpiece you dream up. The formula is built to resist all kinds of environmental stresses throughout the day to leave you with smudge and crease-free lids.

  • Blinc Trivia: Can you paint with all the colors of your eye shadow?

    blinc+trivia+can+you+paint+with+all+the+colors+of+your+eye+shadow_3356_800523203_0_0_7013114_300The world of professional makeup artistry knows no bounds, and this is certainly no less the case with makeup genius Katie Alves.

    Alves has been taking the beauty world by storm thanks to her amazingly-rendered eyelids featuring detailed Disney scenes. Think the Mad Hatter's tea party, an Aladdin sunset or a swirly Nightmare Before Christmas masterpiece - all painted on one's lids in the utmost detail. As puts it, "the girl can do with make-up what most people can barely do with paint, let alone on a tiny patch of fragile skin."

    We're sure it takes an extra-skilled set of fingers to pull off something like this, but even those with slightly less impressive masterpieces to impose on their eyelids can make use of a good eye shadow primer like blinc Eyeshadow Phase One. We're willing to bet Alves couldn't have made her creations stick without a smudge and crease-resistant base.

    Daily Trivia Question: How many carats was Kim Kardashian's engagement ring? Go to to answer and win free blinc cosmetics!

  • Summer solutions to eyeshadow mishaps

    summer+solutions+to+eyeshadow+mishaps_3356_800528432_0_0_7042658_300You're rushing to work (or whatever other enviable event you've got on your social calendar), you successfully navigate throngs of people and crowded, sweltering subway tunnels and finally arrive at your destination only to realize your eye makeup is a total disaster. Sound familiar?

    Fortunately, there's no unwritten rule that says you have to be a slave to summer makeup mishaps. With a bit of guided insight and careful strategizing, you, too, can be the picture of balmy summer goddess perfection.

    "If you're brave enough to dabble in eye makeup, stick to hues or gold, ivory and light gray which are less likely to become horrific if they shift out of place," recommends.

    While light, fail-proof hues are always a safe bet, you shouldn't have to sacrifice your favorite bold shadows - and you won't, given you've got blinc Eyeshadow Phase One in your arsenal. This patented formula works as an ideal base for any and all of your eye makeup looks and works to prevent creasing and smearing throughout the day.

  • For eyeshadow that will never crease again

    for+eyeshadow+that+will+never+crease+again_3356_800530714_0_0_7042633_300Tired of eyeshadow that crumples up like your 150-thread count sheets on a sleepless night? The last thing you need is eye makeup that won't hold true to your higher beauty ideals, so here's a few steps you can take to get smooth, crease-free lids every time.

    The beauty experts at recommend testing eyeshadow on your wrist to determine whether it's prone to makeup mishaps throughout the day. If you bend your hand back and forth several times only to discover tell-tale creases on your wrist, chances are you should keep the search going. This same basic strategy can apply to virtually any makeup product, up to and including eyeliner, which you can lightly smudge on your hand to see how it will hold up on your lid.

    If you're not so game for skipping out on your favorite eyeshadows over a bit of faulty product design, use blinc Eyeshadow Phase One to get uniformly budge-proof results, no matter which dollar-store shadow you feel like wearing today. The formula is designed to provide a steadfast base for eye makeup that won't crease or smudge throughout the day.

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