• Tips for making eye makeup last

    When it comes to eye makeup, there are two important components to looking great: finding the right products, and applying them correctly.

    The next time you have a big event to attend, or a busy day ahead of you, consider employing a few tricks to avoid having to reapply every few hours.

    Some experts suggest lightly dusting a loose powder over your lids and lashes before applying products. The sticky surface may help eye shadows and mascaras last longer.

    Of course, the products you choose are also essential - look for brands and items that promise to be long-wearing, like Blinc tubing mascara.

    This acrylic-based product coats each lash with defining mascara, and creates a seal. The makeup won't smudge, clump or smear during or after application, and will stay on until you take it off.

    Tubing mascara may also be ideal for those who sometimes forget to remove their makeup before bed.

    "I can sleep with it on and not have any of it come off either on my pillow or in my eyes," a consumer told Allure magazine. "In the morning it looks exactly like it did the day before."ADNFCR-3356-ID-19864952-ADNFCR

  • Blue mascara may be popular in fall 2010

    As fall approaches, many women begin preparing for the impending season by stocking up on new sweaters, boots and jackets. But what eye makeup should you purchase to be on trend for autumn 2010?

    "It's definitely all about the blues this season," reports "Velvety blue eyes, whether navy, royal or turquoise, smoldered on fall runways, offering an updated take on the classic smokey eye."

    However, women need not stock up on a plethora of azure-colored cream eyeshadows and cerulean-hued liners. In fact, a touch of blue water-resistant mascara may be all that's needed to recreate one of fall's biggest trends.

    When making up the models in a recent runway show, beauty expert Napoleon Perdis used blue accents. "I wanted it to look like the kind of girl who just rimmed her eyes for day but then for night she adds a little bit of blue to make it look amazing," he told the website.

    Whether you prefer aqua tones or rich navy, blue water-resistant mascara is a great way to achieve one of next season's hottest looks without compromising the staying power of your makeup.ADNFCR-3356-ID-19923417-ADNFCR

  • Women can go dark and dramatic for Halloween

    halloween+makeup_3356_800135882_0_0_7005472_300This Halloween, women planning to get creative with their costumes shouldn't hold back when matching their hair and faces to the dramatic costume they don, according to

    The website advises women to come out of their shells for the occasion, and Halloween is the perfect time to try out some festive new looks.
    Instead of spending extra cash on a funky wig, ladies can tease their hair by backcombing their strands, using lots of hairspray to create an alternative, spooky look.

    Gals opting for a vampire or witch costume may want to sport dark makeup. Women can mix black eyeliner with red lipstick to create a "perfect vampy dark lip," suggests the news source.

    Those planning to be angels, fairies or brides can cover their lids and lips in glitter. Rhinestones around the eyes and above the brows will give an extra shimmery look.

    Finally, a dramatically made-up eye would be incomplete without mascara to lengthen and bolden lashes. A tubing mascara that won't fade or flake, so it is sure to last long after the bewitching hour has passed.

  • Madonna's makeup artist dishes mascara tips

    madonna+s+makeup+artist+dishes+tips_3356_800138823_0_0_15514_300Gina Brook regularly works with big stars like Naomi Campbell, Gisele Bundchen, and Katy Perry, but she is most famous for being Madonna's go-to girl for concert and red carpet looks. The makeup artist recently sat down with to share some of her mascara expertise.

    First of all, Brook says if you need to pump your mascara that's a sure sign it's dry and should be replaced. If there are clumpy bits around the brush, try dabbing the bristles against the top of the mascara tube.

    When applying mascara, gals should stand in front of the makeup mirror, turn their heads to the side in order to pull the lashes out instead of up and wiggle the wand from side to side for even distribution across all lashes, Brook advises.

    For the full lash look, ladies will need around two to three coats, and should apply mascara to lash tips at a 45 degree angle.

    Women who prefer a simple, one time application that won't require touch-ups can try a tubing mascara that coats each individual eyelash and offers a long-lasting full look from a single application.

  • Use safe, harmless eye makeup products

    Makeup aisles are filled with a plethora of products, and with such a limitless variety, it's possible that a few items may be harmful to your eyes. Before you begin applying makeup, the American Academy of Ophthamology suggests to consider your eye health and choose reliable products whose safety has been proven.

    "Makeup is a part of many women's everyday routine, but they should be aware that improperly applied makeup is a risk to the eye… We want the public to know how to look your best without jeopardizing your eye health," Cynthia Bradford, a clinical correspondent for the American Academy of Ophthamology told

    Doctors advise not to share eye products and to replace cosmetics every six months to avoid bacterial buildup on the products, according to The Eye Digest.

    Keeping the doc's advice in mind, women may also want to swap their old mascara for a hypoallergenic type that has been clinically tested to be non-irritating to eyes.

    Women's Health magazine recommends blinc Mascara (formerly Kiss Me Mascara), a non-irritant formula for women whose eyes are prone to tearing or drying up.

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