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  • Fall is Here - Warm Up Your Look This Weekend!


    1. Using the doe foot applicator, apply blinc eye shadow primer to your entire lid

    2. Blend blinc's white eyeliner pencil on your lid from your lash line up to your crease

    3. With a shading brush pack on a rusty red-orange over the white pencil color

    4. Use blinc's black eyeliner pencil in your waterline, rim under your bottom lashes and above the outer 2/3rds of your top lashes, then bringing the color up you're going to shade the outer 1/4th of your eyelid up to your crease and then continue to shade along your crease bringing the color as close to the inner corner as you'd like

    5. Apply black eyeshadow with a pencil brush over the black eyeliner to slightly smoke out your eyes

    6. Highlight your brow bone with a light cream colored shimmer eyeshadow with a blending brush or a fluff brush

    7. Intensify those lashes with a few coats of blinc mascara amplified

    8. To keep those brows in place, tinted, filled and moisturized apply your shade of blinc eyebrow mousse

  • Colorful water-resistant mascara is perfect for nights out

    Now that it's officially summer, many women may be slightly altering their daily makeup routine.

    Some hate to wear thick foundation while it's warm out, and others find that they need to choose a tinted moisturizer or powder that is darker than their winter shade, to match their sun-kissed complexion.

    Switching out the staples in your makeup will also give you a chance to add in a few fun items, too.

    Because the summer offer plenty of chances to paint the town red with your pals, it's likely that there are a few summery outfits in bright, eye-catching colors hanging in your closest.

    When shopping for cosmetics, look for ways to sneak a little glamor into your warm-weather products.

    Blue or purple water-resistant tubing mascara won't smudge or clump during application, and will stay on all day and all night.

    The product "dries very quickly and won't move unless you rub it," makeup artist April Greaves told InStyle Magazine of the product.

    It will also look fantastic when you're meeting friends for cocktails or dining al fresco by candlelight.

    Match your shade to your ensemble, and you can enjoy all the pleasures of summer without needing to stop and reapply.ADNFCR-3356-ID-19855183-ADNFCR

  • Tips for making eye makeup last

    When it comes to eye makeup, there are two important components to looking great: finding the right products, and applying them correctly.

    The next time you have a big event to attend, or a busy day ahead of you, consider employing a few tricks to avoid having to reapply every few hours.

    Some experts suggest lightly dusting a loose powder over your lids and lashes before applying products. The sticky surface may help eye shadows and mascaras last longer.

    Of course, the products you choose are also essential - look for brands and items that promise to be long-wearing, like Blinc tubing mascara.

    This acrylic-based product coats each lash with defining mascara, and creates a seal. The makeup won't smudge, clump or smear during or after application, and will stay on until you take it off.

    Tubing mascara may also be ideal for those who sometimes forget to remove their makeup before bed.

    "I can sleep with it on and not have any of it come off either on my pillow or in my eyes," a consumer told Allure magazine. "In the morning it looks exactly like it did the day before."ADNFCR-3356-ID-19864952-ADNFCR

  • Blue mascara may be popular in fall 2010

    As fall approaches, many women begin preparing for the impending season by stocking up on new sweaters, boots and jackets. But what eye makeup should you purchase to be on trend for autumn 2010?

    "It's definitely all about the blues this season," reports StyleList.com. "Velvety blue eyes, whether navy, royal or turquoise, smoldered on fall runways, offering an updated take on the classic smokey eye."

    However, women need not stock up on a plethora of azure-colored cream eyeshadows and cerulean-hued liners. In fact, a touch of blue water-resistant mascara may be all that's needed to recreate one of fall's biggest trends.

    When making up the models in a recent runway show, beauty expert Napoleon Perdis used blue accents. "I wanted it to look like the kind of girl who just rimmed her eyes for day but then for night she adds a little bit of blue to make it look amazing," he told the website.

    Whether you prefer aqua tones or rich navy, blue water-resistant mascara is a great way to achieve one of next season's hottest looks without compromising the staying power of your makeup.ADNFCR-3356-ID-19923417-ADNFCR

  • Women can go dark and dramatic for Halloween

    halloween+makeup_3356_800135882_0_0_7005472_300This Halloween, women planning to get creative with their costumes shouldn't hold back when matching their hair and faces to the dramatic costume they don, according to Savings.com.

    The website advises women to come out of their shells for the occasion, and Halloween is the perfect time to try out some festive new looks.
    Instead of spending extra cash on a funky wig, ladies can tease their hair by backcombing their strands, using lots of hairspray to create an alternative, spooky look.

    Gals opting for a vampire or witch costume may want to sport dark makeup. Women can mix black eyeliner with red lipstick to create a "perfect vampy dark lip," suggests the news source.

    Those planning to be angels, fairies or brides can cover their lids and lips in glitter. Rhinestones around the eyes and above the brows will give an extra shimmery look.

    Finally, a dramatically made-up eye would be incomplete without mascara to lengthen and bolden lashes. A tubing mascara that won't fade or flake, so it is sure to last long after the bewitching hour has passed.

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