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  • Don't forget tube mascara on your lower lashes

    Smokey eyes are a go-to makeup look for many women, as they look sexy without appearing too unnatural. However, many women make the big mistake of skipping tube mascara on their lower lashes, thinking that it will clump and appear too heavy.

    According to Allure magazine, tube mascara on the lower lashes should be the finishing touch for all smokey eye looks. As long as you aren't too heavy-handed, you should be able to coat each individual lash without getting any unattractive clumps.

    After using eyeshadow and blinc's liquid eyeliners, apply tube mascara to your upper lashes. Start at the base and sweep upwards and out for the best application. Comb your lashes, then apply a second coat to ensure that your eyes are truly defined.

    To get your lower lashes, try holding the tube mascara wand vertically in your hand and running lightly across your lashes. You'll be able to coat each eyelash without worrying about applying too much. Comb them afterward for a feathery finish. See what a difference it makes?

  • Blinc Trivia: Eyeliner can be a wonderful alternative to the smoky eye look

    blinc+trivia+eyeliner+can+be+a+wonderful+alternative+to+the+smoky+eye+look_3356_800711062_0_0_7023442_300As fond as you may be of the smoky eye look, it's not exactly the type of makeup style that you can throw together as you're scrambling to get out the door in the morning. According to, using a bit of liquid eyeliner on your lower lash line, paired with tube mascara, can be a fabulous way to save time in the morning.

    A water-resistant variety of liquid eyeliner is the best way to ensure that your makeup won't smudge or run throughout the day. You can also find the product in many different colors if you're feeling a bit daring or if you're wearing a similar hue.

    The one shortcoming of this look is that dark circles can ruin it in a hurry! Make sure to have a concealer that matches your skin type and apply it around the base of your eyes. With your neutral backdrop set, your eyeliner will have a far more dramatic presence and will work to give your eyes added definition.

    You have enough to worry about in the morning, so why not make your everyday regimen at bit easier?

    Trivia Question: Which artist sang a tribute to Whitney Houston at this year's Grammy Awards? Go to to answer and win free blinc cosmetics!

  • Hide your age and revitalize your skin with these savvy spring products

    hide+your+age+and+revitalize+your+skin+with+these+savvy+spring+products_3356_800712297_0_0_14030991_300With spring on the horizon, you're not going to be able to hide your face underneath a scarf much longer, so it may be time to pay particular attention to your skin quality. According to, using a combination of concealer and moisturizing primer with your tube mascara and liquid eyeliner can create a dynamic look for the office or a night on the town.

    Skin imperfections can begin to arise in your middle age, as well as the increased appearance of dark circles. Before you apply eye makeup, make sure to use a moisturizing solution like blinc eyeshadow primer. This product can help reduce the appearance of wrinkles, moisturize your skin and prevent your cosmetics from running or smudging.

    Foundation is another go-to for middle-aged ladies, but be sure to consult a makeup expert to find the ideal match for your skin tone. You want your skin to have a natural glow that suits your complexion, so do your research when looking for the right product.

    Your skin quality is just as important as that new shade of eyeshadow or lip color, so make sure your regimen is up to speed to give your skin a revitalized look.

  • A brown smoky eye can work for just about any skin complexion

    With spring on the horizon, you'll soon be able to experiment with the many new trendy eye makeup hues and other products that are finally in-season. However, if you're looking for a functional everyday look you can combine with your tube mascara and liquid eyeliner, a brown smoky eye could be the perfect change of pace, according to

    The beauty of the brown smoky eye is the ability to combine myriad hues like tan, bronze and brown to your liking. For instance, if you're looking for a simple way to jazz up your work attire, go heavy on the brown and use tan eye makeup to soften your look. On the other hand, if you're ready to hit the town, amping up the bronze with a bit of clear shimmer will create a stunning look that will attract plenty of attention.

    Of course, when you're trying out a new eyeshadow, be sure to prep your skin with blinc eyeshadow primer. This handy cosmetic will prevent your makeup from running, smudging and creasing and can be removed at the end of the day with a bit of warm water and pressure.

  • Emerald green eyeshadow is a scintillating spring fashion trend

    emerald+green+eyeshadow+is+a+scintillating+spring+fashion+trend_3356_800714261_0_0_7042661_300New York Fashion Week is one of the most glamorous events of the year, and many of the featured styles on the runway find their way into department stores soon after. According to, no look is hotter right now than emerald green eyeshadow, which could be a fabulous choice for fashionistas who still plan to wear plenty of winter clothing in the spring.

    Renowned fashion designer Jason Wu used the cosmetics during his portion of the fashion show, and he put his own twist on the style. Along with a heavy coat of emerald eyeshadow on his model's upper lids, he opted for the winged eyeliner look by using a slightly darker shade of green around the ladies' brow bones to create an dazzling accent.

    One of the best ways to make this look work for you is to pair it with liquid eyeliner for added definition, as well as prepping your skin with eyeshadow primer. This can help to prevent any creasing or smudging throughout the day and will moisturize your skin in the process. Finish with a bit of tube mascara and you'll be ready to face the day.

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