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  • Navigating the many mascaras on the market

    If you've ever looked through the selection of mascaras at the local drug store or even in high-end beauty shops, you've probably noticed that when it comes to mascara, there are many different formulas that promise to do a variety of things to your lashes. The wide selection can be tough to pick from, but luckily you don't have to worry about choosing when you have blinc's tube mascara.

    From volumizing and thickening to waterproofing and lengthening, most mascaras only address one or two of your beauty needs. Some tubes are great for when you want extra curl, while others work well if you want a no-smudge look. However, not many can provide you with all of the qualities you want in fabulous lashes.

    That's why blinc tube mascara is the obvious choice for ladies who want to get it all for their lashes at the same time. Instead of juggling between several different tubes, you'll only need one product to give your lashes length, volume, curl, nourishment and staying power. The best part is that you can wear tube mascaras all day without having to worry about any irritation, even if you wear contacts!

    At the end of the day, a little warm water and pressure is all it takes to make the formula slide right off. Can you say that about your other mascaras?

  • Spring clean your makeup stash

    is+it+time+to+clean+out+your+makeup+stash+and+stock+up+on+new+products_3356_800722591_0_0_14005552_300Spring is almost here, which means you might be gearing up to tackle the task of cleaning your home. While kitchens, closets and bathrooms are certainly in need of attention, it's your makeup bag that should really get an update. Although the prospect of throwing out some of your old favorites is cringe-worthy, relax - you'll get to stock up on new tube mascara and liquid eyeliners!

    According to Good Housekeeping Magazine, most beauty products do go bad after a certain amount of time. Once you open the containers and expose the formulas to air, some ingredients start to oxidize and degrade. Plus, every time you use your makeup, you're transferring germs to each container and brush. Even heat and humidity can take a toll on certain products.

    Assess your stash and throw out anything that you can't remember buying. Products that are dried up, separated or discolored are obviously ready for the bin. The news source recommends throwing out any liquid eyeliners and mascara that are over three months old, as they won't apply as well and the formulas will no longer do what they're supposed to.

    Once your stash is cleaned out, pick up blinc's tube mascaras and liquid eyeliners. They're unlike other products and can be worn all day without having to worry about smudging, running or irritation.

  • Blue mascara: en vogue at Paris Fashion Week

    There's nothing better than a great tube mascara to enhance the length and volume of your lashes, except, of course, if that mascara is a vivid shade of blue. Case in point: models at the fall/winter 2012 Stella McCartney runway show at Paris Fashion Week strolled down the runway sporting bold cerulean blue mascara, reports Glamour Magazine's beauty blog.

    Colorful blinc tube mascara is a great way to enhance the look of your lashes without relying on falsies or eyeshadow to get the job done. It can freshen up your look in a way that's noticeable without being overwhelming, and the shades can look great on anyone. If you choose blue in particular, the color can even make the whites of your eyes appear brighter. Who wouldn't want that?

    Prep your lashes first using blinc's lash primer, then apply one thin coat of black mascara to get a bit of definition. Follow it up with two coats of colorful tube mascara on your upper and lower lashes. Worn alone or with your choice of eyeshadow color, blue, green or purple blinc tube mascara will turn your look into a fashion statement.

  • How to wear colorful tube mascara without going overboard

    Ever since the models at the Stella McCartney fashion show strutted down the catwalk in colorful mascara, the world of beauty has been buzzing. Colorful tube mascara is definitely trending, but there are some rules that apply.

    According to Allure Magazine, you should keep the rest of your eyes bare and go minimal on blush when you're wearing colorful tube mascaras. Matching your lashes to your lids can be a bit tacky, so if you need eyeshadow, go with a subtle white shimmer or a neutral taupe.

    Having gorgeous skin also helps your tube mascara to pop, so be sure to use an illuminating face powder on top of your regular foundation and a concealer to get rid of any blemishes or undereye circles.

    If you like the idea of colorful tube mascara but aren't sure if you can pull it off, it's possible to ease yourself into the look. Simply apply blinc's black tube mascara as usual, then use a colored tube mascara to layer on top. This will mute the color without completely eliminating it's effects.

  • Spidery lashes without the "eww" factor

    When you think of spidery eyelashes, you might picture a couple of noteworthy beauty "don'ts." However, spidery lashes don't have to be an unflattering sign that you didn't spend enough time applying your tube mascara. Just look at Kim Kardashian: she always has to-die-for lashes that definitely fit the spidery bill. Here's how to get the look the right way, according to Allure Magazine.

    First, curl your lashes with blinc's heated eyelash curler. This tool is much gentler on your eyes' fringe because it won't break the individual hairs or pull them out like a manual curler might. After you've achieved a flattering curve, apply black tube mascara to your top and bottom lashes. This will encase your eyelashes in tiny, lengthening tubes. When it's dry, apply another coat. (For extra drama, three coats might even be necessary.)

    The key to these spidery lashes is how you hold the mascara wand. Instead of using it horizontally to sweep lashes up and down, try holding the brush vertically and sweep it back and forth across your lashes. If there are a few large clumps, just use a comb to remove them.

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