Mascara

  • Tube mascara: more natural-looking than falsies

    If you weren't born with the sunglass-grazing lashes of, say, Kim Kardashian, you might think that false lashes are a no-brainer. After all, they give your lashes tons of volume and length. However, Jennifer Love Hewitt recently showed up at the launch party for The Client List wearing false lashes that were way too over-the-top, proving that falsies aren't the most natural or flattering way to get gorgeous lashes.

    If you want length and volume that will make your eyes look wider and more awake, tube mascaras from blinc might be a better option. The revolutionary formula adheres to your lashes and creates tiny acrylic tubes that build on your natural hair. The result? Long, luxurious eyelashes that won't threaten to glue your eyes shut. (Who wants that?)

    With only a few sweeps of the tube mascara, you can get the look that false lashes can provide, without having to fiddle with glue and drying time. Plus, with the lash primer applied beforehand, your lashes will be conditioned, so you won't have to worry about brittleness or breakage, which often occurs upon the removal of false lashes.

  • Deciding how to handle your lower lash line

    Many women struggle with how to apply makeup to their lower lash line. Some women have fine lines and wrinkles around the area that tend to accumulate product, while others have dark circles that can look more pronounced with darker lower lashes. However, with the right blinc cosmetics, your lower fringe doesn't have to be such an enigma.

    If you think your lower lashes could use a boost but you're worried that your undereyes could end up wearing most of your tube mascara, lash primer might be the answer to your problems. Not only will it give you a larger base to work with (as these eyelashes tend to be tiny), but it will nourish your lower lash line and help them grow just as healthy as your upper lashes. Simply apply a few coats before your tube mascaras.

    Of course, it also helps to work with a clean slate before you apply your eye makeup. If you have undereye circles that might appear darker and more shadowy with defined lower lashes, cover up with a concealer that will combat the purple tones, then swipe on a bit of highlighter to brighten up the area.

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