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  • Beauty trends to embrace in 2011

    beauty+trends+to+embrace+in+2011_3356_800308516_0_0_7008522_300Love it or leave it is the motto as we turn to the possibilities of the approaching new year. That being said, it may be time to evaluate what's in your makeup repertoire, as some timeless classics will pass the test of style, while others may just have to go down in history.

    Allure.com postulates that pale gloss will be left behind in 2011 for deep plum, wine and burgundy hues in matte rather than shiny finishes. Multi-colored pastel shadows may also step aside to a monochrome, bright eyeshadow. Dark smoky shadows will take on a more playful edge with shimmery, iridescent blacks, the news source reports.

    As for eyelashes? Extreme fringes may be on their way out as we embrace more natural, feathery lashes. To achieve this, Allure suggests ditching the falsies and finding a mascara that darkens, lengthens and volumizes your lashes. Use blinc Mascara to fulfill all these qualifications and more - its water-resistant tubing formula binds gently to lashes, encasing them in miniature tubes that resist all forms of moisture yet come off gently at night.

  • May your shadow outlast the night

    may+your+shadow+outlast+the+night_3356_800318113_0_0_7042633_300The night will turn to day and the bubbles in your champagne glass will eventually fizzle out, but if there's one thing that should last until the makeup remover hits your face on New Year's morning, it's that carefully-constructed eye makeup you applied to create that seductive gaze.

    "For eyeshadow, I like applying with a damp sponge applicator or small brush. It may look a little dark going on, but it dries to its true color and tends to hold much longer," celebrity makeup artist Brett Freedman told People.com.

    Another alternative for providing a strong foundation for eye makeup is blinc Eyeshadow Phase One, a high-performing base that will significantly extend the life of your pigment and prevent creasing.

    Ladies should never neglect their lashes, either. Immortal shadow won't get you too far if your mascara is running down your face. Use blinc Mascara for its long-lasting, water-resistant formula. Its unique design encases lashes in miniature tubes to provide optimum hold and longevity.

  • A better way to liven up your gaze

    a+better+way+to+liven+up+your+gaze_3356_800332584_0_0_6000976_300Eva Longoria has recently come under a lot of heat (and camera flash) for her uber-reflective concealer application. Eva unknowingly stepped outside recently wearing concealer that was visible in the light, making for ghostly white patches that contrasted sharply with her bronze complexion.

    "To be fair to Eva, the concealer definitely didn't look like that in the bathroom mirror. A lot of cosmetics have reflective particles in them to add a bit of extra glow. Unfortunately, these particles can make for one alien-looking photo op," says StyleBistro.

    To avoid this pitfall, ladies may want to consider going easier on the concealer and trying other methods of creating an alert, aware gaze.

    A few coats of good mascara will instantly wake up tired eyes and will look just fine under any lighting, especially one with a long-lasting, water resistant formula like blinc Mascara. The mascara encases lashes in miniature tubes rather than going on as a paint, providing optimum all-day hold for lashes without the harshness of regular waterproof formulas.

    For a particularly eye-opening look, opt for navy blue mascara, as the hue will make the whites of your eyes appear brighter.

  • Mascara 101: Smoothing out the kinks

    mascara+101+smoothing+out+the+kinks_3356_800364280_0_0_7075480_300Some of you may be wondering what you did to anger the makeup gods to have your mascara turn out so consistently clumpy all the time.

    Truth be told, it may have less to do with karma in action than it does with your mascara and the way you hold the wand.

    StyleList.com editor Laura Kenney points to excessive product on the brush as one of the usual culprits. Kenney suggests wiping the wand off with a tissue prior to application to squeeze off the extra stuff. However, too much clumping on the wand is also a telltale sign that you need to replace your mascara.

    Another major faux pas is pumping the wand prior to each application. Kenney explains that doing so creates air bubbles within the product, leading to dry, clumpy mascara. A better technique is to gently swirl the wand prior to pulling it out, which will evenly coat the brush and help you achieve a more consistent application.

    Ladies should also look to blinc Mascara for an innovative way to achieve flawless application. Its cutting-edge formula encases lashes in miniature tubes rather than going on as a paint, providing optimum all-day hold without looking garish.

  • Yet another reason to love mascara

    Why do ladies love mascara? If nothing else, it's the ultimate go-to morning fix to transform your face, even if you don't have the time for anything else. Mascara makes any woman look instantly more awake, more appealing and more feminine.

    Then again, as celebrity makeup artist Bret Freedman put it to ELLE.com, "there's no better way to amp up your look than with long, lush lashes. I'm a huge fan of mascara - I love that women can wear oodles of it and it never reads as makeup."

    To properly capitalize on this advantage of the ever-elusive feminine mystique, finish any makeup look with a couple coats of blinc Mascara. Its revolutionary long-lasting water-resistant formula will stay true from morning to night without running, flaking or smudging. Unlike other leading brands, blinc's encases lashes in miniature tubes that provide optimum volume and length which come off gently at night with just a little warm water.

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