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  • Valentine's Day makeup idea: Big, dramatic lashes

    There's no better day than February 14 to show the world just how gorgeous and demure you can be, and luckily for all, there are many ways to do so.

    Here's a thought for some of you glamorous gals - why not bring the focus to your eyelashes this year? Emphasizing your fringe not only makes you look more awake and more appealing, but your lashes are among the most feminine features on your face, and a little can go a long way when it comes to how you use your mascara.

    Makeup artist Dick Page told Allure that the best way to start is by curling your lashes. Next, mascara is best applied by wiggling the wand at the base of your lashline to get a nice, even distribution. Page recommends using three coats of the stuff for ultimate length and separation, but cautions to comb while they're still wet to avoid clumping.

    For the ultimate results in lash length and volume, use blinc Mascara. It's equipped with a revolutionary formula that encases lashes in miniature tubes, offering the best in water-resistant technology without being harsh on your fringe.

  • How long is too long when it comes to holding on?

    how+long+is+too+long+when+it+comes+to+holding+on_3356_800404424_0_0_14001100_300If you're still having trouble letting go of your dream to win the Tiny Tots Beauty Pageant, it's probably time to let go. If you're wondering about your mascara that you've had since you started college five years ago, it's definitely time to let go.

    According to The Chicago Tribune, experts recommend that you change your mascara every three to four months, as the tube can collect bacteria.

    It's generally okay to hold on to eyeliner if you sharpen the pencil and continually renew the surface.

    It's good practice to replace your other makeup on the regular, but just look out for smelly, gunky or uneven consistencies that indicate you should toss the product.

    Then again, you could ask the same question about the lasting power of your mascara. If your lashes look continually fabulous from the moment you put on your makeup to the point at night where you're washing it off, that's great indication you've found the right brand. Use blinc Mascara for its revolutionary long-lasting tubing formula.

  • Try this eye-popping trick at home

    When it comes to one product that can really open up your gaze, mascara has been serving women for ages - and it's certainly not about to go away any time soon. That being said, some women may be looking for new ways to make their eyes pop, and the answer could very well still lay hidden in your mascara wand.

    Celebrity makeup artist Mally Roncal showed Marie Claire how applying a light-colored mascara to the bottom lashes can create a noticeably brighter gaze without fussing with any shadows. Roncal still suggests applying black mascara to the top lashes, but opting for a green mascara or a blue mascara on the bottom can create subtle variation that will do you some good.

    For top performance, use blinc Mascara. The product encases lashes in miniature acrylic tubes that out-last other leading brands and promise not to flake or smudge. Unlike many conventional waterproof mascaras, blinc's water-resistant formula is gentle on lashes and only requires some warm water and pressure to come off at night.

  • What Sofia Vergara loves about her eyes

    It pays to celebrate your best features, and it seems as though Sofia Vergara knows all too well the value of flaunting what you got.

    "I'm sure men would tell you it's my boobs, but I like my eyes," she recently told Shape magazine regarding her favorite feature. "They have a natural cat's-eye shape, so I try to play that up."

    According to the news source, Vergara emphasizes her sultry gaze using a copper-colored eyeliner.

    "I prefer brown liners because black is just too much on me," she revealed. To complete the look, Vergara adds some gold shimmery shadow to her lids and layers on volumizing mascara.

    Even if you're not naturally endowed with cat-shaped eyes like the bombshell actress, you can create the illusion of a winged, deep-set gaze using a smoky-eye makeup technique. Taking a dark shadow and blending it into your crease can do wonders for your look.

    And of course, every cat-eye clamors for some top-performance mascara. Finish your look using blinc Mascara for optimum, all-day hold.

  • Expert mascara advice from the Fashion Week dressing rooms

    expert+mascara+advice+from+the+fashion+week+dressing+rooms_3356_800447870_0_0_7042660_300The road to lash perfection is often studded and peppered with trial and error - from scary spidery fringe to unsightly clumps, mascara is not always the easiest step to master. If you've been grappling with the final frontier, or should we say getting that perfect 180-degree fan effect, we've got a great tip for you.

    Fashion Week makeup artist Gina Brooks told BellaSugar.com that it only takes a bit of strategic angling for a perfect mascara application.

    "Turn your head to the side, now look at the mirror with just your eye - leave your head turned to the side," Brooks told the news source. "Instead of pulling lashes up, you're pulling them out into that fan effect."

    If you're still on the lookout for the perfect product, using blinc Mascara is well worth your time. The long-lasting water-resistant formula gives you a high-performance hold that lasts through it all, and the revolutionary tubing technology is much gentler on lashes than other leading waterproof brands.

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