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  • Try this eye-popping trick at home

    When it comes to one product that can really open up your gaze, mascara has been serving women for ages - and it's certainly not about to go away any time soon. That being said, some women may be looking for new ways to make their eyes pop, and the answer could very well still lay hidden in your mascara wand.

    Celebrity makeup artist Mally Roncal showed Marie Claire how applying a light-colored mascara to the bottom lashes can create a noticeably brighter gaze without fussing with any shadows. Roncal still suggests applying black mascara to the top lashes, but opting for a green mascara or a blue mascara on the bottom can create subtle variation that will do you some good.

    For top performance, use blinc Mascara. The product encases lashes in miniature acrylic tubes that out-last other leading brands and promise not to flake or smudge. Unlike many conventional waterproof mascaras, blinc's water-resistant formula is gentle on lashes and only requires some warm water and pressure to come off at night.

  • What Sofia Vergara loves about her eyes

    It pays to celebrate your best features, and it seems as though Sofia Vergara knows all too well the value of flaunting what you got.

    "I'm sure men would tell you it's my boobs, but I like my eyes," she recently told Shape magazine regarding her favorite feature. "They have a natural cat's-eye shape, so I try to play that up."

    According to the news source, Vergara emphasizes her sultry gaze using a copper-colored eyeliner.

    "I prefer brown liners because black is just too much on me," she revealed. To complete the look, Vergara adds some gold shimmery shadow to her lids and layers on volumizing mascara.

    Even if you're not naturally endowed with cat-shaped eyes like the bombshell actress, you can create the illusion of a winged, deep-set gaze using a smoky-eye makeup technique. Taking a dark shadow and blending it into your crease can do wonders for your look.

    And of course, every cat-eye clamors for some top-performance mascara. Finish your look using blinc Mascara for optimum, all-day hold.

  • Expert mascara advice from the Fashion Week dressing rooms

    expert+mascara+advice+from+the+fashion+week+dressing+rooms_3356_800447870_0_0_7042660_300The road to lash perfection is often studded and peppered with trial and error - from scary spidery fringe to unsightly clumps, mascara is not always the easiest step to master. If you've been grappling with the final frontier, or should we say getting that perfect 180-degree fan effect, we've got a great tip for you.

    Fashion Week makeup artist Gina Brooks told that it only takes a bit of strategic angling for a perfect mascara application.

    "Turn your head to the side, now look at the mirror with just your eye - leave your head turned to the side," Brooks told the news source. "Instead of pulling lashes up, you're pulling them out into that fan effect."

    If you're still on the lookout for the perfect product, using blinc Mascara is well worth your time. The long-lasting water-resistant formula gives you a high-performance hold that lasts through it all, and the revolutionary tubing technology is much gentler on lashes than other leading waterproof brands.

  • Blinc Trivia: If you could take one thing with you to a deserted island...

    blinc+trivia+if+you+could+take+one+thing+with+you+to+a+deserted+island_3356_800455641_0_0_10878_300If you could take one thing with you to a deserted island, what it would be?

    Okay, we get it, basic survival is a must. But if you could choose one item out of your makeup bag to bring with you on a Survivor-esque sojourn, we're willing to bet that a blinc Mascara would totally fit the bill.

    Not that you'll have anyone to impress when it's just you and the macaws, but keeping your morale high is essential when you're battling isolation, and you'll want to look your best when you're found.

    Unlike most leading waterproof brands, blinc Mascara boasts a revolutionary water-resistant tubing formula that's designed to last through all kinds of weather. Rather than going on like a paint, it encases lashes in miniature tubes, providing optimum length and volume and coming off gently at night with just a gentle rinse of warm water.

    Daily Trivia Question: Which Grey's Anatomy female left the show on January 21, 2010 and also starred in The Ugly Truth and 27 Dresses? Go to to answer and win free blinc cosmetics!

  • Length matters when it comes to lashes this spring

    length+matters+when+it+comes+to+lashes+this+spring_3356_800458718_0_0_14006115_300You'd think that long, fluttery lashes are always in, but it looks as though this season is really a time to place an emphasis on the length of your fringe.

    "Don't slop on your mascara this spring," makeup artist Cicely Gordon told The Des Moines Register. "So many people have such long, beautiful lashes, but they don't pull the product all the way up to show off length."

    To make sure you're getting the most out of your mascara, wipe excess product off the wand and start at the base of your lashline. Wiggle the wand up to make sure you coat your lashes evenly, and be sure to give some attention to the tips to really get the full length effect.

    For a great high-performance mascara that you can count on to look your best every day, use blinc Mascara. Its revolutionary water-resistant and long-lasting formula makes sure lashes get the optimum length and fullness without flaking, running or smudging throughout the day.

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