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  • April showers bring fabulous lashes

    april+showers+bring+fabulous+lashes_3356_800491848_0_0_7014017_300Forget the rainy season. Just because the weather's being all seasonally appropriate (gawd) doesn't mean you have to suffer through it with less-than-fabulous makeup. With the right tools by your side, you can take at least one more bummer off your plate, leaving you free to complain about more pressing matters.

    When it comes to your base makeup, your best defense probably lies in dusting on some translucent powder. This won't help you if you're caught in a downpour, but it does keep things like oil and shine at bay, so if you're out in a drizzle, you can fear no longer.

    The biggest beauty concern when caught in the rain is mascara, however, and this is one area where you'll want to be totally covered. Many waterproof brands fail to deliver on their promises, but with a high-performance water-resistant product like blinc Mascara, you'll be in good hands.

    Blinc Mascara is powered by a breakthrough tubing formula that binds to lashes in a unique manner, encasing them in miniature tubes rather than going on as a paint. These mini "faux" lashes give you the length and fullness you desire as well as some pretty dedicated loyalty, refusing to budge off your lashes until you're ready to wash off your makeup at night.

  • Blue liner: Reaching that middle ground

    blue+liner+reaching+that+middle+ground_3356_800509712_0_0_14016249_300It's always tempting to want to experiment with different makeup styles, but not all of us can bring ourselves to flat out flaunt an unconventional shade of liner if we consider ourselves too conventional or too old to stray from the basics.

    If you needed some help getting around these misconceptions, Bar Refaeli showed us all how to find a workable middle ground between all-out Ke$ha-land and moderate, plain-jane sophistication. The model showed up on the red carpet recently wearing blue eyeliner on just her lower lash line, with shimmery rose gold shadow swept all over her otherwise liner-free lid.

    The liner-on-the-bottom move is a classic example of how you can flaunt just a hint of color without going overboard with an all-over smoky eye. You can even try experimenting with mis-matched liners, if only to vary things up a bit.

    If blue liner just isn't your thing, see what the subtlety of some blue blinc Mascara can do for you. The blue will brighten the whites of your eyes without appearing overly obvious, and the product is still packed with the incredible water-resistant tubing properties of the classic blinc formula.

  • Blinc Trivia: Here's one way to beat the rainy season

    blinc+trivia+here+s+one+way+to+beat+the+rainy+season_3356_800511845_0_0_14003708_300There might be little you can do to change the fact that spring comes with its fair share of rain, but don't let something like mascara keep you from going out to brave the weather. Women everywhere may be scurrying beneath umbrellas and jackets to protect their clothes and their hair, but at least with products like blinc Mascara, there's one less thing to worry about on your morning commute.

    Though many women may already wear waterproof mascara, the use of such leading brands doesn't come without its own tradeoffs. Many formulas aren't as effective as is marketed, and waterproof mascara is notorious for being difficult to wash off and damaging to the lashes.

    Not so in blinc's case, however. The one-of-a-kind water-resistant mascara binds to lashes in a unique way to prevent flaking, running and smudging throughout the day, but because of its unique tubing technology, the mascara encases lashes in miniature tubes rather than going on as a paint. These act as stead-fast enhancers of length, volume and budge-proof performance, and all it takes is just a little warm water and gentle rubbing at night for them to effortlessly slip off.

    Daily Trivia Question: Which Glee star did Taylor Swift recently go to a hockey game with? Go to to answer and win free blinc cosmetics!

  • The best way to throw spiky glances

    Thanks to Twiggy, the spider lash look has been forever immortalized in our style vocabularly, returning to the forefront of makeup fashion as regularly as the renaissance of stripes and polka dots. That being said, it is important to assess the techniques with which you build your sky-high spiky lashes, as some of the old techniques are better off left behind in the 1960s.

    Makeup artist Pat McGrath revealed to that back-combing is not just a phenomenon that's limited to hair. According to McGrath, the best way to pull off a spider-lash look is to separate lashes using a lengthening formula and then to back-comb your fringe by using a downward stroke from mid-lash to the base.

    "The old way of doing spider lashes was hard and penciled looking," McGrath explained to the news source. "Now the way to do it looks fresh and unexpected."

    Among other things dated and ineffective are standard waterproof mascaras. If you're on the lookout for a high-performance product that will stay true through all of your mascara tricks, try blinc Mascara for its unique water-resistant tubing formula. The mascara binds to lashes for unbeatable all-day hold.

  • Blinc Trivia: To mascara or not to mascara?

    blinc+trivia+to+mascara+or+not+to+mascara_3356_800526248_0_0_7075480_300The summer months bring a whole lot of challenging decisions to our minds. Should we languish by the pool today or head to the beach? The green dress, or the cut-offs? Should we go ahead and chase down the ice cream truck or save room for some freshly-grilled hamburgers? Most importantly, do we apply mascara when the thermostats reach a sweltering 90 degrees?

    Some would say no - given our propensity to sweat when it's hot out (and do cannon-balls at given intervals), standard mascara can often be a pain to maintain in the summer, and most of us would say we're better off nude-faced than with smudgy, runny raccoon eyes.

    There's a good chance that the aforementioned naysayers have never picked up a tube of blinc Mascara, however. Unlike most standard waterproof mascara's, blinc's unique water-resistant formula is designed to maintain a superior hold on lashes and resist flaking, running and smudging throughout the day. The revolutionary tubing technology encases lashes in miniature tubes rather than going on as a paint and comes off gently with just a little warm water and rubbing at night.

    Daily Trivia Question: What is the name of the Lady Gaga tour that just ended? Go to to answer and win free blinc cosmetics!

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