<![CDATA[]]> Thu, 12 Jan 2017 16:09:00 +0000 hourly 1 <![CDATA[Tube mascara: more natural-looking than falsies]]> Thu, 12 Mar 2015 10:20:15 +0000 raveinfo If you weren't born with the sunglass-grazing lashes of, say, Kim Kardashian, you might think that false lashes or lash extensions are a no-brainer. After all, they give your lashes tons of volume and length.

If you want length and volume that will make your eyes look wider and more awake, tube mascaras from blinc might be a better option. The revolutionary formula adheres to your lashes and creates tiny acrylic tubes that build on your natural hair. The result? Long, luxurious eyelashes that won't threaten to glue your eyes shut. (Who wants that?)

With only a few sweeps of the tube mascara, you can get the look that false lashes can provide, without having to fiddle with glue and drying time. Plus, with lash primer applied beforehand, your lashes will be conditioned, so you won't have to worry about brittleness or breakage, which often occurs upon the removal of false lashes and lash extensions.

<![CDATA[Avoid bad beach makeup with tubing mascara]]> Wed, 11 Mar 2015 12:25:32 +0000 raveinfo When hitting the beach, spending the afternoon at a barbecue or relaxing poolside, it's important to find products that will be long-wearing, protect against the harmful rays of the sun and not look too overdone.

Glamour.com recently listed "Fussy-looking makeup at the beach" as one of the biggest beauty mistakes made by many women during the summer months.

The news source recommends wearing lighter makeup with a more natural look, like blendable blush stick, for a natural-looking glow that won't appear cakey or overdone.

But, for those who love the look or shade of their favorite powder blush, applying facial moisturizer underneath the product will help them achieve a warm look, the publication suggests.

And, though many women feel naked without a swipe of mascara or a dab of eyeliner, during a heat wave, a lot of eye makeup can appear overdone. Instead, apply an acrylic-based tubing mascara that won't smear or melt (no matter how sweltering your environs), and go easy on the eyeliner for a fresh-faced look.ADNFCR-3356-ID-19883622-ADNFCR

<![CDATA[Create the perfect eye for fall!]]> Fri, 17 Oct 2014 16:22:36 +0000 nicoleteriaca SM Look_10_16

1. Prime your lids with blinc's light tone eye shadow primer. Then, place a matte cream-colored eyeshadow on the brow bone and a shimmer cream colored eyeshadow on the inner corner of the eyes.

2. Using the same shader brush used in step 1, add a deep chocolate brown matte eyeshadow to the outer corner of the lid.

3. Next use a pencil brush to combine theĀ deep chocolate brown eyeshadow with a burgundy eyeshadow and apply it to the crease.

4. UsingĀ  blinc's ultrathin liquid eyeliner pen create a thin winged liner look.

5. Intensify and define the lash line by prepping lashes with a base coat of blinc's black lash primer,

6. Apply 2 coats of blinc Mascara Amplified to finish off the look.

<![CDATA[Rachel McAdams looks flawless in Morning Glory ]]> Fri, 17 May 2013 12:30:19 +0000 raveinfo Rachel McAdams has proven she can do it all -- from tearjerker romances like The Notebook, to laugh-out-loud comedies like Wedding Crashers and Mean Girls, and even thrillers like Red Eye.

Next, the beautiful starlet will be appearing in "Morning Glory," opposite Diane Keaton and Harrison Ford.

Keaton and Ford play Colleen Peck and Mike Pomeroy respectively; two playful news anchors who bait their overworked producer, Becky Fuller (McAdams).

Whether she's playing a materialistic teenager or a professional working woman, McAdams always sports impeccable makeup.

If you're looking to nab some of her beauty secrets, create an effortless look with natural colors and long-lasting products.

"I am not that crazy about waterproof mascara because it's hard to remove at the end of the night. I prefer Kiss Me mascara," McAdams dished to InStyle magazine. "It's not waterproof, but it's great. It doesn't smudge and you can take it off with water."ADNFCR-3356-ID-19817700-ADNFCR

<![CDATA[Brides with sensitive eyes can try tubing mascara ]]> Fri, 17 May 2013 12:29:31 +0000 raveinfo Many brides-to-be spend as much time planning out their wedding hairstyles and makeup as they do shopping for the perfect wedding dress or deciding on the reception's dinner menu.

A lot of women splurge on a professional makeup artist on their big day, to help them look lovely and feel pampered. However, because professionals may use products and brands other than those you typically wear, it may be wise to ask them to do a test run. Some women are sensitive to the chemicals and products in certain types of makeup.

The only tear shed on your wedding day should be tears of joy. To be absolutely sure that you won't react to the eyeliner, eye shadow and mascara the cosmetologist uses, request products that are guaranteed to be safe for those with sensitive eyes.

Celebrities like Brooke Shields, whose eyes require a little extra care, have turned to tubing mascara which won't flake off and irritate eyes.

"Brooke Shields has watery eyes and we had to find something that would work on her," Lipstick Jungle make-up artist Sheri Kornhaber told Makeup Artist Magazine. "Kiss Me Mascara is silicone based - it forms tubes on eyelashes. You put it on and it will never smudge."ADNFCR-3356-ID-19820311-ADNFCR

<![CDATA[Sunglasses and tubing mascara may be beneficial to eye health ]]> Fri, 17 May 2013 12:28:34 +0000 raveinfo As the warm weather approaches, women who like to soak up the sun are likely to be shopping for the perfect pair of shades. Whether they don something stylish and trendy, or a pair of classic dark frames, most know that sunglasses are an accessory that enhances your health as much as your ensemble.

Because exposure to UV rays can lead to glaucoma, cataracts and age-related macular degeneration, the American Optometric Association (AOA) suggests purchasing sunglasses that block at least 99 percent of both UVA and UVB rays, screen out 75 to 90 percent of visible light and have a gray tint for proper color recognition.

So, the next time you hit the beach or spend an afternoon poolside, be sure to throw on some sunglasses.

In addition to shades, in the summer months, choosing the right eye makeup may be beneficial to one's eye health and comfort.

Women who live an active lifestyle and spend time outdoors are likely to benefit from tubing mascara, which will not flake off and irritate their eyes the way that some traditional mascaras might.ADNFCR-3356-ID-19823314-ADNFCR

<![CDATA[Katy Perry sports sexy eye makeup at the MTV Awards ]]> Fri, 17 May 2013 12:27:46 +0000 raveinfo Katy Perry is known for her somewhat wacky style choices, but she appeared at the MTV Awards looking especially outrageous this year.

Perry donned a bright blue wig at the event, while she walked down the red carpet and while she performed onstage.

However, despite her attention-grabbing hairstyle, it was the singer's sultry eye makeup that really pulled us in.

Perry looks especially glam while onstage in pink lipstick and precisely applied eyeliner and mascara that stayed put despite her impressive performance.

We wonder if Perry will choose similar a similar look when she weds comedian Russell Brand later this year? While the blue hair could stay at home for the nuptials, we think that the makeup was perfect.

Though most of us don't have to worry about makeup melting off in the glare of the spotlight, women who live an active lifestyle and are worried about their mascara flaking off, or running and fading, could try tubing mascara, which will stay put all day and (and night).ADNFCR-3356-ID-19826089-ADNFCR

<![CDATA[Carrie Underwood rocks dramatic mascara and eyeliner at the CMT Awards ]]> Fri, 17 May 2013 12:27:06 +0000 raveinfo Carrie Underwood cleaned up at the CMT Awards, taking home the statuettes for CMT Performance of the Year for her rendition of Temporary Home, as well as Video of the Year for her song Cowboy Casanova.

The songstress looked fantastic while she walked the red carpet in a hot pink dress outfitted with black accessories, and was equally lovely in the silver dress she donned to accept her accolades.

Though Underwood opted to change her duds throughout the night, her dramatic eye makeup remained the same and stayed in place throughout the evening.

She wore dark mascara, heavy eyeliner and a shimmery shadow. The makeup lent her a smoldering look.

For women who live an active lifestyle, and want to be able to make a quick change without reapplying their cosmetics, long-lasting products like tubing mascara are an excellent option.

The product boasts an acrylic base and won't smudge, clump, smear or flake, and it will be especially helpful to those who have sensitive eyes.ADNFCR-3356-ID-19831322-ADNFCR

<![CDATA[Ashley Greene opts for sophisticated eye makeup at The Twilight Saga: Eclipse premiere ]]> Fri, 17 May 2013 12:26:18 +0000 raveinfo Though some starlets choose to pile on the cosmetics before they hit the red carpet, Ashley Greene of The Twilight Saga: Eclipse made a big impact with just a small amount of eye makeup when she stepped out for the premiere of the popular film.

The starlet, who plays the vegetarian vampire Alice Cullen in the films, sports dark hair and pale makeup for the role on screen, and it was refreshing to see her looking natural and healthy at the event earlier this week.

Greene wore a long Grecian-style dress paired with wavy tresses, berry-colored lips and crisp-looking eye makeup.

Those who would like to score a similar look should use cosmetic products that allow for a precise application - to avoid having to use a lot.

Tubing mascara, which is acrylic-based and won't clump or smear, is perfect for women who want to lengthen their lashes and draw attention to their eyes, but don't like to pile on too much mascara.ADNFCR-3356-ID-19870251-ADNFCR

<![CDATA[Ladies of The Hills step out for the series finale in elegant eye makeup ]]> Fri, 17 May 2013 12:24:44 +0000 raveinfo The lovely leading ladies of MTV's reality series The Hills may not have always gotten along, but they did always look great.

And, despite the disagreements they've had over the years, they were all able to put on a happy face and pose for pictures together at the series finale party at the Roosevelt Hotel in Hollywood earlier this week.

Audrina Partridge, Kristin Cavallari and Lauren Conrad all donned bold mini-dresses and sported fresh, clean-looking makeup.

To emulate their breezy California look, apply a moisturizer to your face before dusting on powder, and swipe bronzer over your cheekbones. Next, apply dark brown eyeliner to your upper and lower lids, and coat your lashes with water-resistant dark brown mascara.

The key to a fresh-faced but still-polished look is in a precise application. Choose products that won't fade or flake as the night wears on, like blinc tubing mascara, which boasts an acrylic base and forms a seal around each individual lash.ADNFCR-3356-ID-19890891-ADNFCR

<![CDATA[Steal the beauty secrets of French women to look lovely this summer ]]> Fri, 17 May 2013 12:24:04 +0000 raveinfo The world has long been captivated by the allure of French women. But, the fact that their je ne sais quoi is so difficult to pin down makes it hard to emulate their effortless style.

However, there is no better time than the summer for attempting to snag some of their signature look.

According to the New York Times, there are a few simple steps to looking like a lovely French femme. First, the news provider recommends making sure to attend to your appearance on a daily basis.

"French women are more elegant, more aware of their femininity," Dr Michel Soussaline, a Paris plastic surgeon, told the news provider. "They simply take care of themselves better."

Next, the news source suggests working to keep your makeup natural looking by sticking to simple products, like blush, mascara and lip color.

Other beauty basics, like avoiding harsh soaps, using cold water to rinse your faces, indulging in spa treatments and eating a diet rich in whole foods, are also recommended.

When shopping for cosmetics, tubing mascara with an acrylic-based formula, like blinc mascara, may help women nab the clean and crisp look they're hoping to attain. ADNFCR-3356-ID-19893146-ADNFCR

<![CDATA[Jennifer Aniston highlights her peepers with refined eyeliner ]]> Fri, 17 May 2013 12:23:20 +0000 raveinfo Whether she's walking the red carpet, lounging poolside or dining with her rumored-beau, Jennifer Aniston always looks great.

Her tan skin, glowing complexion and minimalist approach toward clothing ensures that she looks effortlessly radiant. Her recent appearance at Harrods in London, to promote her new fragrance, was no exception.

The starlet wore a nude dress by Valentino that complemented her sun-kissed gams and honey-colored strands. She opted to keep the rest of her look neutral-toned as well.

The one area where the former Friends star added a dose of drama was her eyes. Aniston opted for a subtle, dark eye liner and dark mascara that accented her beautiful blue gaze.

Those who wish to draw attention to their eyes while still maintaining a sophisticated look could opt to swipe on waterproof blue mascara, or go for a more traditional black or brown shade.

Choosing an acrylic-based tubing mascara will also ensure that your lashes won't clump, fade or flake as the night wears on.ADNFCR-3356-ID-19904488-ADNFCR

<![CDATA[The right blush for brides-to-be ]]> Fri, 17 May 2013 12:22:22 +0000 raveinfo Many brides-to-be spend a lot of time leading up to their big day at the cosmetics counter. The makeup you choose to sport as you walk down the aisle is an important part of your overall look and is sure to affect your wedding pictures and how beautiful you feel.

Blush is often one of the most difficult products to settle on when it comes to your big day. Brides who are longing for a natural look can search for subtle colors and high-quality products that will enhance their god-given beauty and display their best features.

However, if you prefer a more glamorous look with nothing subtle about it, opt for colors that pop.

Dresden Buras, a freelance makeup artist, told Cleveland.com that creamy products can create a fresh appearance. Buras recommended a cream blush that can be used on lips and cheeks.

"Using your finger tips, pat a touch of product on the apple of the cheek and then blend to temple to instantly brighten the face," she told the news provider. "It also works well when a bronzer is applied over top."

Of course, eye makeup is also an essential part of the planning process. Opt for water-resistant tubing mascara to ensure that your look won't run if you become a little teary during the ceremony. ADNFCR-3356-ID-19904446-ADNFCR

<![CDATA[Active women can make high-quality products part of their summer beauty routine ]]> Fri, 17 May 2013 12:21:42 +0000 raveinfo Though the summer is supposed to be a time for rest and relaxation, active women often spend the warm months dashing from the office to after-work cocktails, or heading to the gym so they look svelte on the beach.

But, even though your schedule is packed, it's important to take time to choose beauty products that will stand up to the heat (so that you're not constantly reapplying) and also be beneficial to your skin.

The Centers for Disease Control and Prevention recommends wearing a sunscreen with an SPF of 15 or higher whenever you're venturing out under the sun's rays between the hours of 10 a.m. and 4 p.m.

Many facial moisturizers contain a strong SPF and will nourish your skin while guarding against skin damage.

Those who have sensitive eyes who are searching for mascara that will stay put all day and won't irritate their peepers could try tubing mascara. The acrylic-based formula will not flake, smear or smudge and won't require touch-ups throughout your busy day.

<![CDATA[Tricks for quickly creating a flawless face ]]> Fri, 17 May 2013 12:20:57 +0000 raveinfo Getting ready in the morning can be tough, especially when you're running late. But even with only a few minutes left before you have to jet off to work, experts promise that with a few simple tricks, you can still create a flawless-looking face.

Instead of getting bogged down with a bunch of products, Real Simple magazine recommends using red or pink lipstick on both lips and cheeks to give your face a touch of color. Opt for a sheer formula to help create a natural-looking flush.

According to the publication, your eyes are the focal point of your face. To ensure that your peepers look their brightest, use a flesh-colored pencil on your inner rims to counteract any redness around your lids.

Next, swipe on a neutral-colored shimmery eyeshadow. "It blends easily, doesn't require brushes and lasts," makeup artist Fiona Stiles told the news source. Don't worry about time-consuming eyeliner, the magazine reports that you can create contrast by applying a black mascara to your lashes instead.

Women on the go should consider a black acrylic-based tubing mascara. Because the product forms a seal around each lash, you won't have to worry about reapplying, smudges or flakes, and lashes will look impeccably defined all day.ADNFCR-3356-ID-19930271-ADNFCR

<![CDATA[Mascara-usage popular among young women ]]> Fri, 17 May 2013 12:20:06 +0000 raveinfo Many little girls spend hours playing with their mom's makeup, smearing on red lipstick and brushing on dark circles of rouge. However, as young ladies grow older, many eventually want cosmetics of their own.

"A lot of tween girls think makeup is really exciting to them when they first start to wear it because it's probably something they haven't been allowed to do," Eva Chen, beauty and health director at Teen Vogue, told the Associated Press. "[At] about 13 or 14-years-old, they feel like they're over lip gloss. They still wear it, but that's when they want to transition into mascara."

In fact, the news provider reports that according to market research firm The NPD Group, 18 percent of 8 to 12-year olds wear mascara on a regular basis. Not surprisingly, the numbers increase as young women grow older - 47 percent of 13 to 17-year-olds wear mascara, as does 56 percent of girls by age 18.

Parents who allow their daughters to purchase their first tube of mascara may want to opt for a gentle formula that won't smear during the young woman's busy day. A tubing mascara will last throughout the day, won't run and won't have to be reapplied, leaving young women free to enjoy their days without worrying about touch-ups.ADNFCR-3356-ID-19934392-ADNFCR

<![CDATA[Mascara on lower lashes: To apply or not to apply ]]> Fri, 17 May 2013 12:19:20 +0000 raveinfo While there are many contentious issues surrounding mascara application - how to hold the wand, where to direct your gaze - few topics may be more debated than whether or not to apply the product to your lower lashes.

According to a poll conducted by Glamour.com, 50 percent of women replied that they don mascara on their bottom lashes all the time, while roughly 19 percent claimed they never did. Fifteen percent of women revealed that they sometimes coat their lower lashes, and 16 percent only do so when opting for a "dramatic look."

Women who want to wear mascara on their bottom lashes can heed a bit of expert advice to achieve a more flawless look.

"Put mascara on lower lashes first, to prevent top mascara from transferring to lids when looking up to apply bottom mascara," makeup artist Robin Siegelhas told InStyle.com.

The website also suggests using blinc Mascara (formerly Kiss Me mascara), as it features a waterproof, flake-free formula that won't smudge beneath eyes. Lightly brush the mascara wand along the roots of lower lashes, then turn the wand vertical and tap each lash gently to evenly distribute the product.ADNFCR-3356-ID-19939037-ADNFCR

<![CDATA[Maintain your dye job with mascara ]]> Fri, 17 May 2013 12:18:37 +0000 raveinfo maintain+your+dye+job+with+mascara_3356_800093726_0_0_7042685_300Women dye their hair for a variety of reasons - some want to cover gray strands, while others simply prefer the way colored locks look. But while ladies may adore the way it looks, dyed hair can be a hassle to maintain.

With work days full of meetings and appointments, and after-hours packed with errands and obligations, it can be hard to find time to run to the salon, even when you need it! Instead of trying to rearrange your schedule to accommodate a last-minute hair appointment, dive into your cosmetic case for a quick fix.

According to The Bellingham Herald, mascara can be used in a pinch to touch up roots and conceal gray hairs.

"In black or brown shades, mascara creates realistic lowlights in dark hair and covers the gray," the news source reports. While dark mascara will hide gray hair, lighter-hued formula will cover the strands with color, creating natural-looking highlights.

If you decide to use mascara on your strands as well as your peepers, you may want to invest in disposable wands to keep your eyes healthy.

<![CDATA[Solutions to common makeup application mistakes ]]> Fri, 17 May 2013 12:17:47 +0000 raveinfo solutions+to+common+makeup+application+mistakes_3356_800093719_0_0_7070089_300While it can be fun to listen to expert advice on how to create a perfect look, few ladies enjoy hearing what they are doing wrong when applying makeup. However, being aware of what not to do may be just as important.

According to Oprah.com, you should avoid wearing too much makeup on your forehead, as makeup can easily crease with each expression you make. Makeup artist Napoleon Perdis suggests dotting foundation on your cheeks, chin and nose, and blending the extra product toward your hairline.

Additionally, experts warn against applying powder eyeshadow after brushing on mascara, as the shadow can get stuck to wet lashes, making them look dusty.

However, makeup artist Michael Pierce says that this rule can be broken, under the right circumstances.

"If you have very deep-set eyes or droopy lids, you need to lift the eyelid with your finger in order to apply mascara. You wouldn't want to ruin your perfect shadow application with a smudgy fingerprint," he told the news source. "Instead, apply one coat of mascara first, then do your eyeshadow, and finish with a light second coat on the ends to cover any of the powder that may have stuck to lashes."

<![CDATA[Flaunting makeup at yoga class: Lady Gaga does ]]> Fri, 17 May 2013 12:16:54 +0000 raveinfo While few may be surprised to hear that Lady Gaga's appearance is making waves, it seems that the pop star has the world buzzing once again. StarLounge.com reports that Gaga is supposedly known for swinging into hot yoga classes in full makeup.

Wearing nothing more than a bikini, a set of false eyelashes and siren red lipstick, the singer was once seen walking out of a private Bikram yoga session, which is typically practiced at 105 degrees.

While most of us may not put on a two-piece before heading to the gym, ladies who want to look their best while working out can take a tip from Gaga herself and sport lush lashes.

However, instead of faux fringes which might fall off while exercising, gals can apply tubing mascara such as blinc Mascara. Unlike traditional mascaras, the water-resistant formula isn't painted on. Instead, it encases each lash in a tube, and won't flake or smudge.

And, as fans of the singer are sure to appreciate, blinc Mascara is available in several distinct, Gaga-esque colors such as dark blue, dark green and dark purple.

<![CDATA[Sneak preview for nude Spring trend ]]> Fri, 17 May 2013 12:15:27 +0000 raveinfo sneak+preview+for+nude+spring+trend_3356_800255632_0_0_7077039_300We know it's hard enough to believe that it's already the holiday season, but in case you want to get ahead of yourself, here's a sneak peek into one of spring's scintillating new makeup trends.

StyleBistro.com reports that makeup in spring 2011 is all about "enhancing natural beauty and showing a healthy glowing skin." This doesn't mean you should ditch the products, but rather opt for neutral, natural-looking shades.

According to the news source, eyes can be softly defined with a coat of mascara and beige, apricot, pink, or brown eyeshadow.

For subtle lash play that won't interfere with your impeccably natural look, try blinc Mascara. Its water-resistant tubing formula won't flake or smudge so you won't end up with streaks of makeup on your gorgeously neutral face. It also binds to lashes better than many leading mascaras, meaning just a quick swipe will go a long way.

Instead of a black formula, which could appear too harsh against minimal makeup, opt for a brown hue to enhance your lashes.

<![CDATA[Pastels to grace eyelids this spring ]]> Fri, 17 May 2013 12:14:32 +0000 raveinfo pastels+to+grace+eyelids+this+spring_3356_800261584_0_0_7067027_300If you're already wondering what's on the other side of the coin for this fall's dark, dramatic makeup, you can expect things to lighten up a bit in time for spring and summer 2011.

Pastel eyeshadows will be a hot commodity during the warmer months, and the palette will suit all kinds of women, according to StyleBistro.com. The bright warm tones will look radiant on any complexion and flatter mugs of all ages. Better yet, pastels come in an endless variety of hues including shades of blue, green, purple and pink.

StyleBistro recommends opting for paler shades for a daytime look and donning some of their bolder cousins when you're out on the town. To really make the most of the pigment, keep blush and lip colors soft and neutral.

But don't forget to enhance your lashes, which complement virtually any eyeshadow when they're at their fullest. Pair your favorite pastel pigment with a couple coats of blinc Mascara. Its water-resistant tubing formula is designed to prevent flaking and smudging, so you won't see dark residue anywhere on your light, luminous lids.

<![CDATA[Be gentle with your lashes ]]> Fri, 17 May 2013 12:13:49 +0000 raveinfo be+gentle+with+your+lashes_3356_800264981_0_0_7075480_300Some want long, some want luscious, some want spidery and some want a full, feathery fringe. We place a lot of demands on our mascara, and rightly so - today's technology makes it possible for mascara to multi-task, meaning we no longer have to settle for any one-trick pony.

Unfortunately, some women experience unwanted effects when using their favorite formula. Some products tend to clump or smudge, and more than a few gals find their lashes falling out on occasion.

"Many times, a loss of lashes...[can] mean that you are scrubbing at your eyes a little too harshly when trying to remove makeup that you've applied a little too thickly," reports TruthInAging.com. According to the website, breakage may also be the result of the stiffening effect of many mascaras.

Instead of giving up on mascara, ladies may want to try blinc Mascara, which can solve some of these issues. The formula encases each lash in miniature tubes that come off easily with warm water and gentle pressure - no need for harsh scrubbing. The mascara is ideal for sensitive eyes, as it's been clinically tested for non-irritating ingredients. Thanks to the water-resistant formula, your mascara should go on looking good as new without flaking or smudging throughout the day.

<![CDATA[Bat a lash on your next date ]]> Fri, 17 May 2013 12:12:34 +0000 raveinfo bat+a+lash+on+your+next+date_3356_800278221_0_0_7077678_300Arguably, your lashes are your deadliest weapon when it comes to charming the socks off your date. In any case, it's never a bad idea to give them a little extra TLC before you head out.

Rather than frustrate yourself with tricky false lashes, why not just pile on the mascara?

For a falsie look that's a little more realistic, Glamour.com recommends thickening up your lashes by dusting them with some translucent powder before applying your favorite mascara. To finish, brush with a lash comb if you need to work out some clumps. According to the news source, "they'll look almost fake (in a good way)."

For the ultimate in holding power, try blinc Mascara. Its long-lasting, tubing formula will bind to lashes gently, encasing them in small tubes that stay looking great all day and come off easily with just some warm water and gentle rubbing. And if you're caught in the rain? The mascara is water-resistant, meaning it won't run, flake or smudge no matter what the day's forecast is.

<![CDATA[TRON's makeup legacy ]]> Fri, 17 May 2013 12:11:40 +0000 raveinfo We don't all have to totally geek out to appreciate the high-flying makeup styles in the new TRON: Legacy movie.

Lucky for us, lead makeup artist Rosalinda da Silva revealed a few of her secrets on how to take your makeup to an alternate reality.

"I thought that incorporating strong lines and shapes into the makeup designs would be appropriate in keeping not only with the sets and costumes, but also with [director Joseph Kosinski's] vision," she told NerdReactor.com.

Da Silva said she gave faces "very reflective finishes" with foundations and powders to make them pop in 3D vision. The Sirens, a group of characters in the movie, also received special emphasis on their eyes with special contact lenses and three sets of false lashes each, she told the news source.

Of course, if you're not keen on the falsies, you can go for a slightly more subdued look like Quorra's, which requires shimmery highlights on your cheeks and browbones, black eyeliner and a couple coats of volume enhancing, water-resistant mascara. Use blinc Mascara for an optimum hold that could only belong to the future.

<![CDATA[Beauty trends to embrace in 2011 ]]> Fri, 17 May 2013 12:10:29 +0000 raveinfo beauty+trends+to+embrace+in+2011_3356_800308516_0_0_7008522_300Love it or leave it is the motto as we turn to the possibilities of the approaching new year. That being said, it may be time to evaluate what's in your makeup repertoire, as some timeless classics will pass the test of style, while others may just have to go down in history.

Allure.com postulates that pale gloss will be left behind in 2011 for deep plum, wine and burgundy hues in matte rather than shiny finishes. Multi-colored pastel shadows may also step aside to a monochrome, bright eyeshadow. Dark smoky shadows will take on a more playful edge with shimmery, iridescent blacks, the news source reports.

As for eyelashes? Extreme fringes may be on their way out as we embrace more natural, feathery lashes. To achieve this, Allure suggests ditching the falsies and finding a mascara that darkens, lengthens and volumizes your lashes. Use blinc Mascara to fulfill all these qualifications and more - its water-resistant tubing formula binds gently to lashes, encasing them in miniature tubes that resist all forms of moisture yet come off gently at night.

<![CDATA[May your shadow outlast the night ]]> Fri, 17 May 2013 12:09:43 +0000 raveinfo may+your+shadow+outlast+the+night_3356_800318113_0_0_7042633_300The night will turn to day and the bubbles in your champagne glass will eventually fizzle out, but if there's one thing that should last until the makeup remover hits your face on New Year's morning, it's that carefully-constructed eye makeup you applied to create that seductive gaze.

"For eyeshadow, I like applying with a damp sponge applicator or small brush. It may look a little dark going on, but it dries to its true color and tends to hold much longer," celebrity makeup artist Brett Freedman told People.com.

Another alternative for providing a strong foundation for eye makeup is blinc Eyeshadow Phase One, a high-performing base that will significantly extend the life of your pigment and prevent creasing.

Ladies should never neglect their lashes, either. Immortal shadow won't get you too far if your mascara is running down your face. Use blinc Mascara for its long-lasting, water-resistant formula. Its unique design encases lashes in miniature tubes to provide optimum hold and longevity.

<![CDATA[A better way to liven up your gaze ]]> Fri, 17 May 2013 12:08:24 +0000 raveinfo a+better+way+to+liven+up+your+gaze_3356_800332584_0_0_6000976_300Eva Longoria has recently come under a lot of heat (and camera flash) for her uber-reflective concealer application. Eva unknowingly stepped outside recently wearing concealer that was visible in the light, making for ghostly white patches that contrasted sharply with her bronze complexion.

"To be fair to Eva, the concealer definitely didn't look like that in the bathroom mirror. A lot of cosmetics have reflective particles in them to add a bit of extra glow. Unfortunately, these particles can make for one alien-looking photo op," says StyleBistro.

To avoid this pitfall, ladies may want to consider going easier on the concealer and trying other methods of creating an alert, aware gaze.

A few coats of good mascara will instantly wake up tired eyes and will look just fine under any lighting, especially one with a long-lasting, water resistant formula like blinc Mascara. The mascara encases lashes in miniature tubes rather than going on as a paint, providing optimum all-day hold for lashes without the harshness of regular waterproof formulas.

For a particularly eye-opening look, opt for navy blue mascara, as the hue will make the whites of your eyes appear brighter.

<![CDATA[Mascara 101: Smoothing out the kinks ]]> Fri, 17 May 2013 12:07:23 +0000 raveinfo mascara+101+smoothing+out+the+kinks_3356_800364280_0_0_7075480_300Some of you may be wondering what you did to anger the makeup gods to have your mascara turn out so consistently clumpy all the time.

Truth be told, it may have less to do with karma in action than it does with your mascara and the way you hold the wand.

StyleList.com editor Laura Kenney points to excessive product on the brush as one of the usual culprits. Kenney suggests wiping the wand off with a tissue prior to application to squeeze off the extra stuff. However, too much clumping on the wand is also a telltale sign that you need to replace your mascara.

Another major faux pas is pumping the wand prior to each application. Kenney explains that doing so creates air bubbles within the product, leading to dry, clumpy mascara. A better technique is to gently swirl the wand prior to pulling it out, which will evenly coat the brush and help you achieve a more consistent application.

Ladies should also look to blinc Mascara for an innovative way to achieve flawless application. Its cutting-edge formula encases lashes in miniature tubes rather than going on as a paint, providing optimum all-day hold without looking garish.

<![CDATA[Yet another reason to love mascara ]]> Fri, 17 May 2013 12:06:28 +0000 raveinfo Why do ladies love mascara? If nothing else, it's the ultimate go-to morning fix to transform your face, even if you don't have the time for anything else. Mascara makes any woman look instantly more awake, more appealing and more feminine.

Then again, as celebrity makeup artist Bret Freedman put it to ELLE.com, "there's no better way to amp up your look than with long, lush lashes. I'm a huge fan of mascara - I love that women can wear oodles of it and it never reads as makeup."

To properly capitalize on this advantage of the ever-elusive feminine mystique, finish any makeup look with a couple coats of blinc Mascara. Its revolutionary long-lasting water-resistant formula will stay true from morning to night without running, flaking or smudging. Unlike other leading brands, blinc's encases lashes in miniature tubes that provide optimum volume and length which come off gently at night with just a little warm water.

<![CDATA[Valentine's Day makeup idea: Big, dramatic lashes ]]> Fri, 17 May 2013 12:05:01 +0000 raveinfo There's no better day than February 14 to show the world just how gorgeous and demure you can be, and luckily for all, there are many ways to do so.

Here's a thought for some of you glamorous gals - why not bring the focus to your eyelashes this year? Emphasizing your fringe not only makes you look more awake and more appealing, but your lashes are among the most feminine features on your face, and a little can go a long way when it comes to how you use your mascara.

Makeup artist Dick Page told Allure that the best way to start is by curling your lashes. Next, mascara is best applied by wiggling the wand at the base of your lashline to get a nice, even distribution. Page recommends using three coats of the stuff for ultimate length and separation, but cautions to comb while they're still wet to avoid clumping.

For the ultimate results in lash length and volume, use blinc Mascara. It's equipped with a revolutionary formula that encases lashes in miniature tubes, offering the best in water-resistant technology without being harsh on your fringe.

<![CDATA[How long is too long when it comes to holding on? ]]> Fri, 17 May 2013 12:04:04 +0000 raveinfo how+long+is+too+long+when+it+comes+to+holding+on_3356_800404424_0_0_14001100_300If you're still having trouble letting go of your dream to win the Tiny Tots Beauty Pageant, it's probably time to let go. If you're wondering about your mascara that you've had since you started college five years ago, it's definitely time to let go.

According to The Chicago Tribune, experts recommend that you change your mascara every three to four months, as the tube can collect bacteria.

It's generally okay to hold on to eyeliner if you sharpen the pencil and continually renew the surface.

It's good practice to replace your other makeup on the regular, but just look out for smelly, gunky or uneven consistencies that indicate you should toss the product.

Then again, you could ask the same question about the lasting power of your mascara. If your lashes look continually fabulous from the moment you put on your makeup to the point at night where you're washing it off, that's great indication you've found the right brand. Use blinc Mascara for its revolutionary long-lasting tubing formula.

<![CDATA[Try this eye-popping trick at home ]]> Fri, 17 May 2013 12:02:21 +0000 raveinfo When it comes to one product that can really open up your gaze, mascara has been serving women for ages - and it's certainly not about to go away any time soon. That being said, some women may be looking for new ways to make their eyes pop, and the answer could very well still lay hidden in your mascara wand.

Celebrity makeup artist Mally Roncal showed Marie Claire how applying a light-colored mascara to the bottom lashes can create a noticeably brighter gaze without fussing with any shadows. Roncal still suggests applying black mascara to the top lashes, but opting for a green mascara or a blue mascara on the bottom can create subtle variation that will do you some good.

For top performance, use blinc Mascara. The product encases lashes in miniature acrylic tubes that out-last other leading brands and promise not to flake or smudge. Unlike many conventional waterproof mascaras, blinc's water-resistant formula is gentle on lashes and only requires some warm water and pressure to come off at night.

<![CDATA[What Sofia Vergara loves about her eyes ]]> Fri, 17 May 2013 12:01:34 +0000 raveinfo It pays to celebrate your best features, and it seems as though Sofia Vergara knows all too well the value of flaunting what you got.

"I'm sure men would tell you it's my boobs, but I like my eyes," she recently told Shape magazine regarding her favorite feature. "They have a natural cat's-eye shape, so I try to play that up."

According to the news source, Vergara emphasizes her sultry gaze using a copper-colored eyeliner.

"I prefer brown liners because black is just too much on me," she revealed. To complete the look, Vergara adds some gold shimmery shadow to her lids and layers on volumizing mascara.

Even if you're not naturally endowed with cat-shaped eyes like the bombshell actress, you can create the illusion of a winged, deep-set gaze using a smoky-eye makeup technique. Taking a dark shadow and blending it into your crease can do wonders for your look.

And of course, every cat-eye clamors for some top-performance mascara. Finish your look using blinc Mascara for optimum, all-day hold.

<![CDATA[Expert mascara advice from the Fashion Week dressing rooms ]]> Fri, 17 May 2013 12:00:38 +0000 raveinfo expert+mascara+advice+from+the+fashion+week+dressing+rooms_3356_800447870_0_0_7042660_300The road to lash perfection is often studded and peppered with trial and error - from scary spidery fringe to unsightly clumps, mascara is not always the easiest step to master. If you've been grappling with the final frontier, or should we say getting that perfect 180-degree fan effect, we've got a great tip for you.

Fashion Week makeup artist Gina Brooks told BellaSugar.com that it only takes a bit of strategic angling for a perfect mascara application.

"Turn your head to the side, now look at the mirror with just your eye - leave your head turned to the side," Brooks told the news source. "Instead of pulling lashes up, you're pulling them out into that fan effect."

If you're still on the lookout for the perfect product, using blinc Mascara is well worth your time. The long-lasting water-resistant formula gives you a high-performance hold that lasts through it all, and the revolutionary tubing technology is much gentler on lashes than other leading waterproof brands.

<![CDATA[Blinc Trivia: If you could take one thing with you to a deserted island... ]]> Fri, 17 May 2013 11:59:51 +0000 raveinfo blinc+trivia+if+you+could+take+one+thing+with+you+to+a+deserted+island_3356_800455641_0_0_10878_300If you could take one thing with you to a deserted island, what it would be?

Okay, we get it, basic survival is a must. But if you could choose one item out of your makeup bag to bring with you on a Survivor-esque sojourn, we're willing to bet that a blinc Mascara would totally fit the bill.

Not that you'll have anyone to impress when it's just you and the macaws, but keeping your morale high is essential when you're battling isolation, and you'll want to look your best when you're found.

Unlike most leading waterproof brands, blinc Mascara boasts a revolutionary water-resistant tubing formula that's designed to last through all kinds of weather. Rather than going on like a paint, it encases lashes in miniature tubes, providing optimum length and volume and coming off gently at night with just a gentle rinse of warm water.

Daily Trivia Question: Which Grey's Anatomy female left the show on January 21, 2010 and also starred in The Ugly Truth and 27 Dresses? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Length matters when it comes to lashes this spring ]]> Fri, 17 May 2013 11:58:36 +0000 raveinfo length+matters+when+it+comes+to+lashes+this+spring_3356_800458718_0_0_14006115_300You'd think that long, fluttery lashes are always in, but it looks as though this season is really a time to place an emphasis on the length of your fringe.

"Don't slop on your mascara this spring," makeup artist Cicely Gordon told The Des Moines Register. "So many people have such long, beautiful lashes, but they don't pull the product all the way up to show off length."

To make sure you're getting the most out of your mascara, wipe excess product off the wand and start at the base of your lashline. Wiggle the wand up to make sure you coat your lashes evenly, and be sure to give some attention to the tips to really get the full length effect.

For a great high-performance mascara that you can count on to look your best every day, use blinc Mascara. Its revolutionary water-resistant and long-lasting formula makes sure lashes get the optimum length and fullness without flaking, running or smudging throughout the day.

<![CDATA[Blinc Trivia: Protect yourself against springtime smudges ]]> Fri, 17 May 2013 11:55:53 +0000 raveinfo blinc+trivia+protect+yourself+against+springtime+smudges_3356_800471488_0_0_7042660_300The onset of warmer weather is always an exciting time, but unbeknownst to some, it can also signal the beginning of a few unwanted side effects.

"When the weather gets warmer, mascara can wilt, flake, or smudge way quicker, especially on your lower lashes," ABC affiliate WLS-TV reports.

So what's a gal to do? Skipping the mascara is probably off the table, as this is one of those essential beauty items that almost anyone will make sure they apply before they leave the house. Perhaps it's time to update what's in your cosmetic bag.

If you need a recommendation, blinc Mascara has a high-performance formula that uses revolutionary technology to give you budge-proof hold. Resistant to flaking, running and smudging, the tubing formula encases lashes in miniature tubes rather than going on as a paint, so you get optimum length and volume that'll stay true, rain or shine.

Daily Trivia Question: What was the name of the movie Britney Spears starred in? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Blinc Trivia: On dealing with stubborn makeup removers ]]> Fri, 17 May 2013 11:55:05 +0000 raveinfo blinc+trivia+on+dealing+with+stubborn+makeup+removers_3356_800480056_0_0_7077249_300How many of you love the budge-proof tendencies of your favorite waterproof mascara or eyeliner, but maybe not the nightly struggle to take it off? Believe us, you're not alone - plenty of makeup users find that they have to trade one set of inconveniences for another.

Many makeup experts will say it's just a matter of finding the right makeup remover, but rather than searching far and wide (and/or shelling out a pretty penny for the good stuff), why not reach for a high-performance product that does the work of both?

The impossible is realized in blinc Mascara, which contains a revolutionary long-lasting water-resistant formula that binds to lashes for the ultimate budge-proof hold without any of the harsh side effects of most waterproof brands.

That's because the unique tubing formula encases lashes in miniature tubes rather than going on as a paint, so you get some of that false lash-inspired length and volume that won't flake or smudge, no matter the circumstances. Plus, they come off gently at night with just a little warm water and light rubbing.

Daily Trivia Question: What star from the Gilmore Girls is now on NBC's Parenthood? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Blinc Trivia: Nailing the cat-eye and getting it to stay ]]> Fri, 17 May 2013 11:54:12 +0000 raveinfo blinc+trivia+nailing+the+cat+eye+and+getting+it+to+stay_3356_800483519_0_0_14005513_300We can't promise that the cat-eye will always stay trendy, although its repeat-offender status would have us thinking that it might not be too far out of the realm of possibility. What we can assure you of, however, is that you can nail this look without worrying about its holding power.

There's nothing worse than a poorly-executed heavy liner look - except, of course, a heavy liner look that has clearly weathered the elements.

To make sure yours will have the lifespan you desire, opt for a liquid black eyeliner rather than a pencil liner - the liquid formula is often more resistant to smudging throughout the day. That being said, even liquid products are not fool-hardy.

"Apply a primer and some foundation over your lids and then seal it with some translucent powder," Hollywood Life suggests. "This will help keep your thick liner on all day without creasing!"

Once your liner is in place, it's crucial that your mascara is on board. With blinc Mascara, you'll worry no longer - the revolutionary water-resistant long-lasting formula is designed to resist all forms of running, flaking and smudging.

Daily Trivia Question: In the classic movie, Breakfast at Tiffany's, what is Holly Golightly's pet cat's name? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Blinc Trivia: Foolproof makeup your boyfriend can practice on you with ]]> Fri, 17 May 2013 11:53:05 +0000 raveinfo blinc+trivia+foolproof+makeup+your+boyfriend+can+practice+on+you+with_3356_800489493_0_0_7018792_300We're sure most of you would rather give your mascara wand to a three-year-old than allow your boyfriend or husband to doll you up, but apparently, it's not a totally uncommon practice in the big wide world out there.

Dana Oliver of StyleList.com trolled the internet enough to find out that that there's more than one video of ladies getting the cosmetic treatment by their beaus. Given that this may be hard to resist for some of you, we thought we'd offer some helpful tips in terms of some (relatively) goofproof products he can practice with.

According to Oliver, it's not unheard of for men to intuitively grasp the dark-circle banishing effects of concealer, so don't be afraid to let him dab on some corrector. We'd maybe keep the liquid foundation on hold, but a pressed powder is hard to mess up, as are blushes that don't stray too far from your natural skin tone.

As for shadows, stick to light, shimmery colors that can be applied haphazardly. Skip the liner (unless you're brave), and stick to a high performance product such as blinc Mascara that will resist flaking and smudging. Plus, he'll have that much more fun watching the unique tubing formula bind to your lashes.

Daily Trivia Question: Who did Rihanna pick to collaborate with on the remix of S&M? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Blinc Trivia: Get the Twiggy look ]]> Fri, 17 May 2013 11:51:54 +0000 raveinfo blinc+trivia+get+the+twiggy+look_3356_800490595_0_0_10492_300Twiggy wasn't just famous for inspiring girls everywhere to be impossibly thin - those iconic, spidery lashes changed the beauty world forever, and every time you think of "mod," we're willing to bet her gaze comes to mind.

However, you don't need to be a supermodel (or hail from the '60s) in order to pull off this very basic look.

"White shadow [can help you] tap into spring's '60s look," Glamour.com reports. "[Makeup artist Pat McGrath] suggests dabbing on a little white shadow on the inner corners of both eyes, then add some to your upper lids. Next, work your black liner into thick lines on both your top and bottom lids (without taking it to a raccoon-worthy level!)."

To get that signature effect, however, you'll need a few layers of black mascara, applied straight up from the base of your lashes. Get unbeatable spidery fringe using blinc Mascara - the patented formula not only helps you look fantastic, but it's built to resist all forms of flaking, running and smudging.

Daily Trivia Question: What is the name of Kate Middleton's sister? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[April showers bring fabulous lashes ]]> Fri, 17 May 2013 11:51:12 +0000 raveinfo april+showers+bring+fabulous+lashes_3356_800491848_0_0_7014017_300Forget the rainy season. Just because the weather's being all seasonally appropriate (gawd) doesn't mean you have to suffer through it with less-than-fabulous makeup. With the right tools by your side, you can take at least one more bummer off your plate, leaving you free to complain about more pressing matters.

When it comes to your base makeup, your best defense probably lies in dusting on some translucent powder. This won't help you if you're caught in a downpour, but it does keep things like oil and shine at bay, so if you're out in a drizzle, you can fear no longer.

The biggest beauty concern when caught in the rain is mascara, however, and this is one area where you'll want to be totally covered. Many waterproof brands fail to deliver on their promises, but with a high-performance water-resistant product like blinc Mascara, you'll be in good hands.

Blinc Mascara is powered by a breakthrough tubing formula that binds to lashes in a unique manner, encasing them in miniature tubes rather than going on as a paint. These mini "faux" lashes give you the length and fullness you desire as well as some pretty dedicated loyalty, refusing to budge off your lashes until you're ready to wash off your makeup at night.

<![CDATA[Blue liner: Reaching that middle ground ]]> Fri, 17 May 2013 11:50:27 +0000 raveinfo blue+liner+reaching+that+middle+ground_3356_800509712_0_0_14016249_300It's always tempting to want to experiment with different makeup styles, but not all of us can bring ourselves to flat out flaunt an unconventional shade of liner if we consider ourselves too conventional or too old to stray from the basics.

If you needed some help getting around these misconceptions, Bar Refaeli showed us all how to find a workable middle ground between all-out Ke$ha-land and moderate, plain-jane sophistication. The model showed up on the red carpet recently wearing blue eyeliner on just her lower lash line, with shimmery rose gold shadow swept all over her otherwise liner-free lid.

The liner-on-the-bottom move is a classic example of how you can flaunt just a hint of color without going overboard with an all-over smoky eye. You can even try experimenting with mis-matched liners, if only to vary things up a bit.

If blue liner just isn't your thing, see what the subtlety of some blue blinc Mascara can do for you. The blue will brighten the whites of your eyes without appearing overly obvious, and the product is still packed with the incredible water-resistant tubing properties of the classic blinc formula.

<![CDATA[Blinc Trivia: Here's one way to beat the rainy season ]]> Fri, 17 May 2013 11:49:36 +0000 raveinfo blinc+trivia+here+s+one+way+to+beat+the+rainy+season_3356_800511845_0_0_14003708_300There might be little you can do to change the fact that spring comes with its fair share of rain, but don't let something like mascara keep you from going out to brave the weather. Women everywhere may be scurrying beneath umbrellas and jackets to protect their clothes and their hair, but at least with products like blinc Mascara, there's one less thing to worry about on your morning commute.

Though many women may already wear waterproof mascara, the use of such leading brands doesn't come without its own tradeoffs. Many formulas aren't as effective as is marketed, and waterproof mascara is notorious for being difficult to wash off and damaging to the lashes.

Not so in blinc's case, however. The one-of-a-kind water-resistant mascara binds to lashes in a unique way to prevent flaking, running and smudging throughout the day, but because of its unique tubing technology, the mascara encases lashes in miniature tubes rather than going on as a paint. These act as stead-fast enhancers of length, volume and budge-proof performance, and all it takes is just a little warm water and gentle rubbing at night for them to effortlessly slip off.

Daily Trivia Question: Which Glee star did Taylor Swift recently go to a hockey game with? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[The best way to throw spiky glances ]]> Fri, 17 May 2013 11:48:50 +0000 raveinfo Thanks to Twiggy, the spider lash look has been forever immortalized in our style vocabularly, returning to the forefront of makeup fashion as regularly as the renaissance of stripes and polka dots. That being said, it is important to assess the techniques with which you build your sky-high spiky lashes, as some of the old techniques are better off left behind in the 1960s.

Makeup artist Pat McGrath revealed to StyleList.com that back-combing is not just a phenomenon that's limited to hair. According to McGrath, the best way to pull off a spider-lash look is to separate lashes using a lengthening formula and then to back-comb your fringe by using a downward stroke from mid-lash to the base.

"The old way of doing spider lashes was hard and penciled looking," McGrath explained to the news source. "Now the way to do it looks fresh and unexpected."

Among other things dated and ineffective are standard waterproof mascaras. If you're on the lookout for a high-performance product that will stay true through all of your mascara tricks, try blinc Mascara for its unique water-resistant tubing formula. The mascara binds to lashes for unbeatable all-day hold.

<![CDATA[Blinc Trivia: To mascara or not to mascara? ]]> Fri, 17 May 2013 11:48:03 +0000 raveinfo blinc+trivia+to+mascara+or+not+to+mascara_3356_800526248_0_0_7075480_300The summer months bring a whole lot of challenging decisions to our minds. Should we languish by the pool today or head to the beach? The green dress, or the cut-offs? Should we go ahead and chase down the ice cream truck or save room for some freshly-grilled hamburgers? Most importantly, do we apply mascara when the thermostats reach a sweltering 90 degrees?

Some would say no - given our propensity to sweat when it's hot out (and do cannon-balls at given intervals), standard mascara can often be a pain to maintain in the summer, and most of us would say we're better off nude-faced than with smudgy, runny raccoon eyes.

There's a good chance that the aforementioned naysayers have never picked up a tube of blinc Mascara, however. Unlike most standard waterproof mascara's, blinc's unique water-resistant formula is designed to maintain a superior hold on lashes and resist flaking, running and smudging throughout the day. The revolutionary tubing technology encases lashes in miniature tubes rather than going on as a paint and comes off gently with just a little warm water and rubbing at night.

Daily Trivia Question: What is the name of the Lady Gaga tour that just ended? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Panda eye: Are you guilty? ]]> Fri, 17 May 2013 11:47:22 +0000 raveinfo panda+eye+are+you+guilty_3356_800528794_0_0_11136_300We're still debating whether or not this has anything to do with its slightly more famous cousin, the raccoon eye. But panda eye is becoming a hot contention among women, and lest you be one of its victims, it's important to know all the signs to watch out for.

'''Panda eye'' is of course smudged and smeared eye makeup - a smoky eye gone wrong, a black and dirty telltale, aging mess directly resulting from tears, humidity, rubbing and rubbish mascara," The Sydney Morning Herald explains.

Many women complain that faulty eyeliner gives them their dual badges of shame, but at the same time, there's nothing worse than faulty mascara to give you an eye makeup look that's all but regrettable.

To combat panda eye, raccoon eye and whatever animal eye you'd rather not duplicate, use blinc Mascara for its revolutionary long-lasting formula. The water-resistant tubing technology binds to lashes for superior hold that won't flake, run or smudge throughout the day.

<![CDATA[Blinc Trivia: Can your eye makeup stand up to monsoon season? ]]> Fri, 17 May 2013 11:46:26 +0000 raveinfo blinc+trivia+can+your+eye+makeup+stand+up+to+monsoon+season_3356_800532276_0_0_14021142_300Most of us in the Western hemisphere don't have to contend with a silly little thing like monsoon season, but imagine if you did for a second. Would your eye makeup products stand up to the woeful power of the month-long rains?

Take it from those who do - makeup and hair stylist Kavita Das told the Times of India that when she's gearing up for the monsoons, she always makes sure she's got a bevy of waterproof mascaras and eyeliners on hand. As for smoky eyes? She passes up complicated eyeshadow looks for neutral tones and earthy palettes.

Whether you're planning a trip to the colorful subcontinent or you're simply in the market for a high-performance mascara, women can rely on blinc Mascara to help them weather the toughest storms.

The mascara comes with a one-of-a-kind water-resistant tubing formula that encases lashes in miniature tubes for optimum budge-proof hold that resists flaking, running and smudging.

Daily Trivia Question: Who is the leading man starring in the new movie, Green Lantern? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

<![CDATA[Being a lipstick lady doesn't rule out sexy lashes ]]> Fri, 17 May 2013 11:45:36 +0000 raveinfo being+a+lipstick+lady+doesn+t+rule+out+sexy+lashes_3356_800532325_0_0_7042688_300Not that you have to define yourself one way or the other, but many women carry a preference for the facial feature they love to emphasize best. Some ladies layer on the smoldering shadow on a day-to-day basis while others keep their eye makeup simple in lieu of a bold, bright pout.

There's nothing more classy-looking than a pair of red lips paired with minimal eye makeup, but even if you tend to gravitate toward the lippy, you don't have to leave out gorgeous-looking lashes just to keep your overall look in balance. Soft, shimmery shadow paired with a couple feathery coats of mascara will be just the ticket to keep your mug looking polished and just understated enough.

Of course, the goal here is soft and natural-looking, not flaky and smudgy. Enlist the aid of blinc Mascara for its high-performance budge-proof water-resistant formula. The unique tubing formula binds to lashes to resist all forms of weather and wear.