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  • The practical side of metallic eye makeup

    the+practical+side+of+metallic+eye+makeup_3356_800421309_0_0_14006158_300If you've ever been inspired by makeup looks you've seen on the catwalk, we have some good news - it seems as though you can take these trends to the streets.

    Though The New York Times initially qualified silver eye cosmetics shown off on the runway as "a hothouse exotic that wouldn’t survive outside a fashion show," the makeup artist in charge of the futuristic look says this simply isn't so.

    "Metallics are unique, modern and chic," Pat McGrath told the news source. "But most of all, they are completely wearable on every skin tone."

    To get the most of this metallurgic glam, McGrath suggests applying sparkly eyeshadow to one's lid (extending it up to your browbone may overwhelm a day-to-day look). Black liquid eyeliner and mascara will complete this eye-catching detail.

    For a high-performance mascara that will survive a full day of activity or a night on the town, use blinc Mascara for its water-resistant, long-lasting qualities.

  • Here's a better alternative to permanent makeup

    here+s+a+better+alternative+to+permanent+makeup_3356_800424690_0_0_7042659_300Some ladies, in the effort to take their good looks to a more consistent level, think that tattooed makeup is the way to go. And for some, this may just be the case - few other cosmetic solutions allow you to go to bed and wake up with perfect eyeliner and brow applications without risking an infection.

    "It's amazing how you can wake up looking absolutely fabulous and get ready in five minutes," happy customer Auri Reynoso told The New York Times. "I just apply blush, lip gloss and mascara and I'm done."

    However, there are obvious drawbacks to this procedure. It's painful, can be costly, and most of all, it's permanent - how sure can you really be that you'll still be into winged eyeliner in your 60s? Who hasn't heard horror stories of seeing Grandma fresh out of bed with just her tattooed lids gazing at you from beneath their wrinkly folds?

    For ladies that want a high-performance mascara that will provide all-but permanent hold throughout the day (yet still come off gently at night), blinc Mascara employs a revolutionary water-resistant long-lasting formula to get your lashes into top shape.

  • Pack your bags: An active woman's guide to makeup on the go

    pack+your+bags+an+active+woman+s+guide+to+makeup+on+the+go_3356_800442404_0_0_930_300Whether you're already branded with the trauma of having your toiletries bag picked over by a burly male member of the TSA or you're merely hoping to avoid it from ever happening, knowing how to pack your cosmetics is an essential life skill for women on the go.

    One of the most important things to remember is that all sharp and pointy objects - think tweezers, nail files and scissors - will arouse suspicion on an X-ray screen. That being said, these are all things that are best packed into your luggage. Save the essentials for your carry-on, and by essentials we mean only the things you'll need between take-off and landing (and possibly longer if you're not so lucky).

    For this, we recommend moisturizer (think of how dry your skin feels from the altitude), some cover-up, lip balm or gloss, powder, makeup remover and water-resistant blinc Mascara.

    The latter is equipped with a high-performance long-lasting formula to ensure that you depart and arrive with the same flawless fringe. The revolutionary tubing formula is gentle on lashes as well, providing optimum hold throughout any kind of weather or stress and coming off easily when you want it to.

  • Blinc Trivia: Makeup at the office (where to place the emphasis)

    blinc+trivia+makeup+at+the+office+where+to+place+the+emphasis_3356_800445093_0_0_14005172_300Most of you will probably agree on one rudimentary guideline - your 9 to 5 makeup should be different than what you wear to go out after hours. However, this isn't always easy for every woman to nail down, whether it's an issue of being new to the workforce or merely not having had the chance to properly flex your makeup muscles.

    Go Local Prov's beauty expert Becky DiStefano suggests boiling it down to one basic decision: do you emphasize your eyes or your lips? While a bold pout can look super professional when its balanced with minimal makeup, a smokey eye can also hold its own in the workplace.

    "Do a simple eye with a wash of shadow and mascara," DiStefano suggests. "Or go for a strong, lined eye using a smudgy pencil...and finish with a light, clear gloss."

    As for everything else, you generally want to look as clean and polished as possible, so keep your complexion flawless and your nails up-to-par.

    For a high-performance mascara that works to serve you throughout the day, use blinc Mascara. Its water-resistant tubing formula encases lashes in miniature tubes, outperforming other leading waterproof brands.

    Daily Trivia Question: What actress plays Michael Scott's new love interest in The Office? Go to to answer and win free blinc cosmetics!

  • Blinc Trivia: Why metallic lids are so easy to pull off

    blinc+trivia+why+metallic+lids+are+so+easy+to+pull+off_3356_800464929_0_0_14009555_300The woman on the go is always in search of the perfect, fly-by-the-seat-of-her-pants makeup routine that will have her looking poised in polish in less than five minutes. However, sometimes this speedy look is also good for a night on the town, and even if you have hours to get ready, looking like you did it in no time can be quite the winning move.

    According to Allure, metallic lids are not only super sexy, but should only really take about 30 seconds to do.

    "It takes a certain kind of woman - specifically, the smoking hot kind - to get away with eyelids dripping in rich gold shadow," the news source suggests. "Don't wimp out with safe bronze or pale copper - try pure gold...smeared on from the lashes to the crease."

    Women who are also bent on saving a little extra time throughout the rest of the day should top off the look with blinc Mascara. Its revolutionary long-lasting formula means it won't require touch-ups, and you can rest assured your lashes will look just as flawless from morning to night.

    Daily Trivia Question: What was Katy Perry's first hit single? Go to to answer and win free blinc cosmetics!

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