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  • Create a dramatic smokey eye in 5 simple steps!

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    1. Begin by applying blinc’s Light Tone Shadow Primer over entire lid (not shown).

    2. Use a fluff brush to apply silver shadow below your crease.

    3. Using a pencil brush, apply black shadow to the outer corner of your lid blending it out slightly past your eye, along your lower lash line and into your crease. Finish by blending above your crease in an upward motion creating a soft edge leading toward your brow bone.

    4. Apply blinc's liquid eyeliner pen along your lash line. While
    holding your lid taught, start from the inner corner of your eye,
    gliding the pen outwards, once you reach the outer corner bring the tip out and up.

    5. Finish off by applying blinc's black mascara amplified.

  • Taylor Swift glows on the red carpet at American Music Awards

    Simplicity often creates the most stunning makeup looks, and nowhere is that more apparent than in Taylor Swift's recent American Music Awards ensemble. The singer-songwriter kept things simple by manicuring her lashes with a heated eyelash curler and using a touch of liquid eyeliner to give her lids an elegant finish, according to HollywoodLife.com.

    Swift used her lip color and eye makeup as the focal points of her look, but made sure her face was a fabulous backdrop to start off. She used a bit of peach blush on her cheeks for a warming glow, and opted for a shade of pink lip gloss for some subdued contrast.

    On her eyes, Swift used just a bit of taupe eyeshadow on her upper lids and filled the lower lash line with eyeliner. With a couple of coats of mascara, Swift's look was a delightfully simple process that anyone can pull off!

    Before you apply your new shade of eyeshadow, prep your skin with blinc Eye Shadow Primer. Now you can avoid your cosmetics smudging, running or creasing throughout the day and reap the benefits of the product's moisturizing and anti-wrinkling properties.

  • Camilla Belle finds a fabulous ensemble to sport the winged eyeliner look

    camilla+belle+finds+a+fabulous+ensemble+to+sport+the+winged+eyeliner+look_3356_800636317_0_0_14039252_300Camilla Belle is no stranger to jaw-dropping ensembles, but she went above and beyond for the recent Los Angeles County Museum of Art's film and art gala over the weekend. The actress wore a dazzling white, black and gold formal dress, and used that neutral backdrop to sport a muted winged eyeliner look, according to HollywoodLife.com.

    With a dramatic eye makeup look such as this, it's vital that you're wearing an ensemble that can match with the bold nature of the style. A mixture of neutrals and metallic shades in your attire can help to bring your cosmetics to the forefront.

    The winged eyeliner look is really quite easy to pull off - you simply need to line your upper lash line and pull it into a wing when you reach your outer crease. Just be sure that the two lines don't connect and you can make them as long or as short and you'd like!

    Crafting the perfect look is one thing, but keeping it brilliant with blinc Eyeliner may be the best choice. This handy product provides a water-resistant layer of color for your lids that won't smudge, run or crease throughout the day.

  • Jessica Alba chooses perfect eye makeup look to pair with her purple ensemble

    jessica+alba+chooses+perfect+eye+makeup+look+to+pair+with+her+purple+ensemble_3356_800563452_0_0_14006514_300Whether you're wearing a purple t-shirt or a full-length formal dress, the hue requires special attention when you're planning out your cosmetics. At a recent appearance on Jimmy Kimmel Live, the actress showed that even her pregnancy wasn't going to stop her from looking confident and fashionable in any situation, according to StyleBistro.com.

    Alba used a dark plum eyeshadow that was blended with a bit of dark eyeliner to give her lids a dramatic look. Using a darker shade of purple on your eyes is always a good choice, since it can be harder to pair clothing with a lighter hue. To top off her look, Alba applied a generous amount of mascara to ensure that her lashes were voluminous and ready for her TV appearance.

    Painting your lashes with regular mascara can be time-consuming and messy, so give blinc Mascara a try. This handy product will encase your lashes in tubes that will protect your makeup from flaking, running or smudging throughout the day. It's ideal for ladies with sensitive eyes or contact lens wearers, and can be removed at the end of the day with warm water and a little pressure.

  • Mix and match neutrals for an electric eye

    mix+and+match+neutrals+for+an+electric+eye_3356_800532286_0_0_14006995_300It may be counter-intuitive to suggest that one wear neutral eyeshadow colors to make her gaze pop, but that's exactly the kind of contradiction that makes the world of makeup oh-so-exciting.

    Glamour.com has had its radar on some rather brilliant eye makeup looks that have been cropping up on the red carpet as of late (we're looking at you, Olivia Munn and Diane Kruger). The two leading ladies both experimented with gray and silver shadow looks (and even pairing gray on top with bronze on the bottom), with results looking fabulous all around.

    If you're looking for a way to add some sophisticated interest to your eye makeup this summer - or perhaps even provide some much-needed balance to an outrageous outfit - consider the power of grays, browns, bronzes and creams.

    Neutrals are notoriously easy to pull off, but even the simplest eye makeup looks can greatly benefit from a coat of blinc Eyeshadow Primer. The shadow base acts as a perfect primer for any eye makeup look and resists smearing and creasing throughout the day.

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