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  • The perfect makeup to enhance your minimalist ensemble

    Whether it's a reaction to the complicated styles of past years or an answer to the bright and bold prints of the summer, one of fall's biggest trends is minimalism. Women are forgoing intricate, patterned ensembles for neutral-colored outfits that boast little embellishment.

    However, it can be tricky to determine what type of makeup pairs best with an otherwise pared-down look. Should you opt for no makeup at all or simply stick to a color palette similar to the hues in your outfit? Interestingly enough, the answer seems to be quite the opposite.

    According to celebrity stylist Mary Alice Stephenson, women should use their makeup or nail polish to add a pop of color to the neutral tones of the minimalist look, StyleList.com reports. She added that a bold red or pink lip is a wonderful addition to a camel or gray-hued get-up.

    When rocking bright lipstick, it is important to keep the rest of your makeup simple. Subtly define your eyes with black water-resistant mascara (though blondes and redheads may want to use brown mascara, as it will look more natural on lighter lashes) and a light dusting of nude shadow that boasts a slight shimmer.

  • Blinc Trivia: Alternatives for ladies who use too much eyeliner

    blinc+trivia+alternatives+for+ladies+who+use+too+much+eyeliner_3356_800581048_0_0_14007292_300Kate Middleton has been taking some flak from the British press lately for her unabashed use of eyeliner at nearly every social event. If you're like Kate, there are some alternatives out there that can help give your eyes some dramatic flair.

    Bronze eyeshadow is a chic choice for the fall, and it will blend beautifully with the rich colors of the season. This look is a fabulous choice when combined with a bit of clear shimmer, and it can be a great combination with your best little black dress or with a white button down and maxi skirt.

    Blue eye makeup is another way to give your lids an extra bit of color and it can combine beautifully with other shades. Try mixing it up with some pale green eyeshadow or a lighter shade of blue to create an enchanting blend that's ideal for any social occasion.

    Blinc Eye Shadow Primer should be your first step when trying out a new eye makeup style, as it will protect your cosmetics from running or smudging, and can help decrease the appearance of fine lines.

    Daily Trivia Question: Which Kardashian recently tied the knot? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

  • Why use a Heated Lash Curler?

    • Applying heat is the most effective way to curl lashes
    • Increases the appearance of lash length by extending lashes upward and away from the eye
    • Provides superior control over curl intensity
    • Will not pinch delicate eyelids
    • As simple as applying mascara

     

    Look at the huge difference using a heated lash curler makes on the eyes below!

    Before & After using blinc's Heated Lash Curler! Before & After using blinc's Heated Lash Curler!

     

    How To!

     

    1. Begin with clean, dry lashes

    2. Turn the Heated Lash Curler on; once the heat indicator turns yellow place the lash curler against the base of your lashes and slowly comb through the lashes in an upward motion for top lashes and downward for bottom. To achieve a little extra curl place the curler gently against lashes for s few seconds and repeat throughout the length of the lashes

    3. Once finished it is important to apply tubing mascara to the lashes as traditional paint mascaras tend to be heavy and may weigh down the curl. blinc mascara is a perfect paring as it forms tiny tubes around each perfectly curled lash thereby creating a cast that will hold the curl until you decide to remove your eye makeup!

     

    If you haven't already, pick up blinc's heated lash curler and begin to experience a whole new set of lashes!

  • Kelly Osbourne: Makeup at the gym helped me lose weight

    kelly+osbourne+makeup+at+the+gym+helped+me+lose+weight_3356_800247540_0_0_7073132_300Kelly Osbourne has been getting lots of attention for her size 2 frame, but the pop star says it was rough going on the treadmill.

    Osbourne told New York Magazine that slimming down wasn't easy - in her words, "it sucks!" - but it definitely helped to look good at the gym.

    "I know people say, 'Don't wear makeup at the gym,' but I am that girl that wears makeup at the gym," she told the news source.

    Before working out, she applies a touch of blush, foundation, and lip gloss. "If you don't like your reflection, you don't want to go back," she reasoned.

    Gals who want to look their best at the gym should use makeup that will last, like blinc Mascara. The water-resistant formula won't run or smudge as you sweat, and the mascara still comes off gently when you're done thanks to its innovative tubing formula. The mascara encases each lash in a tube, binding to your lashes better than conventional formulas to give you optimal volume and holding power.

  • Mascara that won't run at the gym (even if you do)

    When confronted with the getting-ready-for-the-gym dilemma, we're usually told to forgo the makeup altogether.

    A StyleList article by Deborah Dunham explores all the reasons we shouldn't sweat with it on as well as the best ways to shun that advice for those who refuse to sweat sans-products.

    Exercising opens the pores which invites sweat as well as any foundation or makeup sitting on top of the skin. This leads to more breakouts and skin problems. Besides, a sweaty face tracked with runny makeup may be less attractive than no makeup at all.

    Luckily, there are low risk strategies to avoid these common pitfalls.

    Go for less cakier applications of foundation and keep the concealer minimal.

    Water-resistant mascara and tinted moisturizer are also essential. A quick swipe of a tubing mascara might be your best bet for looking polished when you hit the treadmill.

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