• Blinc Trivia: Kendall Jenner's eye makeup style shines at New York Fashion Week

    blinc+trivia+kendall+jenner+s+eye+makeup+style+shines+at+new+york+fashion+week_3356_800598377_0_0_14028597_300Kendall Jenner is the younger half sister of the Kardashian girls, but the young lady is already making waves in the fashion world. Jenner was one of the many models to grace the runway at the Sherri Hill Spring 2012 fashion show, but it was her eye makeup style that stole the spotlight, according to HollywoodLife.com.

    Makeup artist Rudy Miles explained that Jenner's brown and gold eyeshadow were all about creating a bright and bold look.

    "I don't want the 'I've been out all night' look, so I just did one look that was all about the luminous skin and an eye that was defined without being overly smoky," Miles told the news source.

    Miles blended the two hues to create a fabulously functional look for any social occasion. If you're thinking of trying it on for size, he suggests using a soft lip color to ensure that you don't detract from your chic eye makeup.

    When you're wearing eyeshadow this fall, make sure it stays brilliant with blinc Eye Shadow Primer. This innovative product protects your cosmetics from running and smudging and can actually help to moisturize your skin after only a week's use.

    Trivia Question: Which of the four Real Housewives of New York will not be returning for the next season? Go to facebook.com/blincinc to answer and win free blinc cosmetics!

  • Birthday girl Selena Gomez matches her makeup to her dress

    Selena Gomez, best known for her role as Alex Russo on Disney's Wizards of Waverly Place, is all grown up! The raven-haired actress recently celebrated her 18th birthday.

    The star appeared on Late Night with Jimmy Fallon looking lovely in a lavender cocktail dress and matching eye makeup.

    Gomez, who was gifted with a large cupcake adorned with blazing candles while backstage at the program, looked sleek and sophisticated in her ensemble.

    Those who want to follow the young actress' lead can work to create a monochromatic look. For formal events, choose an eyeshadow shade that corresponds to your dress and sweep the color across your upper lids. Apply a thin but precise line of black or dark brown eyeliner along your upper and lower lashes as well.

    For an extra pop of the color, choose a water-resistant mascara in a shade that also complements your outfit.

    Of course, flaking and clumping mascara has the potential to ruin any look. Choose an acrylic-based tubing mascara to ensure a flawless finish.ADNFCR-3356-ID-19904444-ADNFCR

  • Celebrity eye makeup: to match or contrast?

    celebrity+eye+makeup+to+match+or+contrast_3356_800127790_0_0_7072269_300While some women prefer to don makeup that matches their ensembles, other gals opt for contrasting cosmetics to complete their look. And recently, two stars stepped out on the red carpet sporting makeup that embodied each idea.

    At the Los Angeles premiere of her new movie, Conviction, Hilary Swank wore turquoise eye makeup along her lower lash line that matched the hue from the geometric pattern on her dress. It created a cohesive overall look that helped the actress look especially put together.

    A few weeks later, at Elle's 17th Annual Women in Hollywood Tribute, Diane Kruger wore similarly colored eyeshadow, however, there was one notable exception - she was wearing a crimson dress! Instead of painting her pout a matching shade of red, Kruger sported contrasting winged teal eye makeup, which added a bit of spunk and flair to her already striking appearance.

    Whether opting for eye makeup that matches or contrasts, women shouldn't forget to apply mascara to complete the look. Acrylic-based tubing mascara doesn't smudge or flake, so the product won't interfere with whichever eye makeup look you select.

  • Jennifer Connelly takes mix-match to the max

    jennifer+connelly+takes+mix+match+to+the+max_3356_800364275_0_0_2446_300It's fairly likely that we've heard of pairing mismatched eyeliner colors on top and bottom lids, but how many people have ever added a second dimension to this juxtaposition?

    Jennifer Connelly may have encountered a lot of conundrums with David Bowie in The Labyrinth, but that doesn't mean her puzzle-solving capacities expired in the '80s. Connelly had everyone doing a double take at a recent event when she paired two eyeliners with different colors as well as different textures. She used black liquid eyeliner on her top lids and a soft brown pencil to line her bottom lash line, blended with some shadow to emphasize the contrast.

    To make your eyes similarly pop, use a black, dark brown or navy blue liquid eyeliner and draw a thin line along your upper lash line. For this particular look, it's probably best not to extend or wing your liner, as you'll want the attention focused on what's happening on your lids.

    Pair with a slightly muted contrasting tone and smudge to get the desired smokey effect.

    Finally, finish with a couple coats of blinc Mascara. Its cutting-edge tubing formula will give you eye-catching length and fullness.

  • Mix and match neutrals for an electric eye

    mix+and+match+neutrals+for+an+electric+eye_3356_800532286_0_0_14006995_300It may be counter-intuitive to suggest that one wear neutral eyeshadow colors to make her gaze pop, but that's exactly the kind of contradiction that makes the world of makeup oh-so-exciting.

    Glamour.com has had its radar on some rather brilliant eye makeup looks that have been cropping up on the red carpet as of late (we're looking at you, Olivia Munn and Diane Kruger). The two leading ladies both experimented with gray and silver shadow looks (and even pairing gray on top with bronze on the bottom), with results looking fabulous all around.

    If you're looking for a way to add some sophisticated interest to your eye makeup this summer - or perhaps even provide some much-needed balance to an outrageous outfit - consider the power of grays, browns, bronzes and creams.

    Neutrals are notoriously easy to pull off, but even the simplest eye makeup looks can greatly benefit from a coat of blinc Eyeshadow Phase One. The shadow base acts as a perfect primer for any eye makeup look and resists smearing and creasing throughout the day.

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