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  • An after-work makeup quick fix

    an+after+work+makeup+quick+fix_3356_800267597_0_0_7077589_300Few of us really care about what we look like when we're boarding the 5 p.m. train, but what if home isn't your first stop after a long day of furrowing your brow and biting your nails?

    Apparently you can accomplish a quick makeup fix in 60 seconds if you've got the mind and the equipment. According to, you only need tinted moisturizer, eyeliner, mascara and lip gloss.

    Use a sheer, tinted moisturizer to even out your complexion and apply a soft eyeliner that's smudge-resistant, lining both lids. Finish with mascara and lip color.

    "Two coats of a fabulous mascara will make your eyes pop," the news source reports. "If you keep nothing else in your makeup bag to change your look, mascara and a lip product can't miss."

    For a multi-tasking mascara that pulls more than its own weight, try blinc Mascara. It has a water-resistant tubing formula which encases individual lashes in tubes that bind to your fringe to prevent clumping, flaking and smudging throughout the day. Better yet, its long-lasting formula is designed to keep your lashes looking just as good as when you first put it on, which may mean less touch-ups and, perhaps, a 45-second makeup routine instead.

  • What's in your makeup bag as you fly off to your winter getaway?

    what+s+in+your+makeup+bag+as+you+fly+off+to+your+winter+getaway_3356_800316164_0_0_10669_300If you thought you could just put aside all that beach makeup advice for the winter, think again - many ladies will be packing their bags during the colder months to get away to a place that's a bit warmer.

    If you're travelling to an exotic locale, take advantage of the sun's rays and all the wonders it can do for your pallid complexion. However, you may want to tailor your makeup routine to reflect the warmer climate.

    The rule of thumb has traditionally been to leave the makeup at home, but for ladies that can't bear to go totally bare, there's a few options that will fare well in fair weather.

    Opt for tinted moisturizer rather than powder or foundation, preferably one with an SPF. Your skin will need to stay hydrated in the sun no matter what, and a hint of coverage wouldn't hurt either.

    As for blush, the sun will probably take care of that for you, so focus on playing up your eyes a little. Go ahead and sweep a natural-looking shade of eyeshadow over your lids, finishing with a couple coats of a water-resistant mascara. Use blinc Mascara to resist the elements all day long. The unique formula encases lashes in miniature tubes rather than going on like a paint and comes off gently when you want it to.

  • France tackles unemployment with free makeovers

    france+tackles+unemployment+with+free+makeovers_3356_800336667_0_0_7061123_300Unemployed women in France are enjoying government-funded makeovers in an effort to boost their confidence and help land them jobs in this tough economy.

    According to Reuters, France's Pole Emploi, an unemployment agency, launched the makeover initiative this week, coming to the aid of women who have been too busy searching for jobs to put too much stock in their own appearances.

    "This is about giving them back their pluck. Makeup changes your life simply and quickly. Touching people and talking to them is far better than giving them a pill or sending them to the psychologist's office," supervising makeup artist Regine Ferrere told the news source, as artists encouraged women to bring out the sparkle in their eyes as well as flaunt a flawless complexion.

    Women looking to put a little kick back into their own appearances should start with blinc Mascara for a riveting gaze. Its long-lasting water-resistant formula will keep up with you through a slew of job interviews and won't flake, run or smudge no matter how hectic your job hunt is.

  • For party makeup that outlasts the night

    for+party+makeup+that+outlasts+the+night_3356_800385150_0_0_7020755_300Even if all the bars in your area have a tragic habit of closing at 2 a.m., your makeup should be the last thing that retires when you're out on the town. Fortunately, Elle Magazine enlisted the help of some of Hollywood's top celebrity makeup artists to spill the deets on their expert long-lasting makeup tricks.

    Makeup artist Molly Stern told the news source that she avoids eyebrow pencils if they're too creamy or greasy. Stern encourages readers to go for a hard formula that won't rub off.

    There are other options available to the pencil-weary, of course. Use blinc Eyebrow Mousse for its long-lasting, water-resistant formula that sets when it's dry.

    As for lashes? Celebrity makeup artist Rachel Goodwin told Elle that she likes gentle formulas that don't clump or fake, but she's not the biggest fan of most leading waterproof brands.

    "Waterproof mascara is probably more appropriate for New Year's Eve, but I'm not really a fan of it - I find that it sometimes makes the lashes brittle, and unless you use an oil-based remover, taking it off can cause breakage," she told the news source.

    Use blinc Mascara for its revolutionary water-resistant formula. The mascara encases lashes in miniature tubes to create optimum all-day hold, which come off gently at night with just a little warm water.

  • The practical side of metallic eye makeup

    the+practical+side+of+metallic+eye+makeup_3356_800421309_0_0_14006158_300If you've ever been inspired by makeup looks you've seen on the catwalk, we have some good news - it seems as though you can take these trends to the streets.

    Though The New York Times initially qualified silver eye cosmetics shown off on the runway as "a hothouse exotic that wouldn’t survive outside a fashion show," the makeup artist in charge of the futuristic look says this simply isn't so.

    "Metallics are unique, modern and chic," Pat McGrath told the news source. "But most of all, they are completely wearable on every skin tone."

    To get the most of this metallurgic glam, McGrath suggests applying sparkly eyeshadow to one's lid (extending it up to your browbone may overwhelm a day-to-day look). Black liquid eyeliner and mascara will complete this eye-catching detail.

    For a high-performance mascara that will survive a full day of activity or a night on the town, use blinc Mascara for its water-resistant, long-lasting qualities.

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