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  • Tricks to stay-put eye makeup

    tricks+to+stay+put+eye+makeup_3356_800261330_0_0_7068728_300Whether you work up a sweat running from meeting to meeting or happen to have naturally oily eyelids, runny eye makeup can be a huge problem. And with snowstorms looming on the horizon, many women may be searching for ways to avoid looking like a raccoon at the end of the day.

    "Eyeliner usually runs when it encounters oils on the skin," beauty expert Gucci Westman explained to InStyle magazine. Luckily, there is an easy way to keep liner in place - prep your lids before applying makeup.

    Use an eyeshadow brush to apply pressed powder along the lash line. "This helps soak up oils and lock eyeliner in place," Westman added.

    Remember not to put on your mascara until the very end - if you dust your lids with shadow after you apply mascara, powder can stick to your lashes, making them look cakey.

    Most importantly, however, the publication advises gals to choose items that are water-resistant - like blinc Mascara and Eyeliner - as they are more likely to avoid smearing. Unlike conventional mascaras that paint lashes (and subsequently flake off), blinc's acrylic-based formula forms individual tubes around each lash. It won't run or smudge and will last for hours without a single touch-up.

  • Great makeup for flu season

    great+makeup+for+flu+season_3356_800264176_0_0_7034272_300Winter is fast-approaching, and while some may look forward to the upcoming opportunities for ice skating, skiing and snowball fights, it also means that cold and flu season is just around the corner. After stocking up on medicine and chicken soup, women may want to pick up a few beauty products that will help them look great if they happen to catch a cold.

    While you may want to reach for a thick foundation to cover your red nose, makeup artist Tina Turnbow advises women to opt for a lighter product.

    "I would suggest camouflaging with a tinted moisturizer that sinks in and protects the skin and won't look too cakey or rub off," she told Style.com. If you desire fuller coverage, Turnbow recommends a yellow-based concealer to counteract redness.

    Colds are often also accompanied by puffy, watery eyes, which can be less-than-attractive. Luckily, eyeliner and mascara can save the day.

    "With eye makeup, use shades with yellow undertones, like warm peachy matte hues. [Use an eyeliner] along the inner rim to eliminate redness, and pile on the mascara...to distract," she told the news source.

    An acrylic-based tubing mascara, such as blinc Mascara, won't flake or smudge no matter how much your eyes water.

  • An after-work makeup quick fix

    an+after+work+makeup+quick+fix_3356_800267597_0_0_7077589_300Few of us really care about what we look like when we're boarding the 5 p.m. train, but what if home isn't your first stop after a long day of furrowing your brow and biting your nails?

    Apparently you can accomplish a quick makeup fix in 60 seconds if you've got the mind and the equipment. According to HollywoodLife.com, you only need tinted moisturizer, eyeliner, mascara and lip gloss.

    Use a sheer, tinted moisturizer to even out your complexion and apply a soft eyeliner that's smudge-resistant, lining both lids. Finish with mascara and lip color.

    "Two coats of a fabulous mascara will make your eyes pop," the news source reports. "If you keep nothing else in your makeup bag to change your look, mascara and a lip product can't miss."

    For a multi-tasking mascara that pulls more than its own weight, try blinc Mascara. It has a water-resistant tubing formula which encases individual lashes in tubes that bind to your fringe to prevent clumping, flaking and smudging throughout the day. Better yet, its long-lasting formula is designed to keep your lashes looking just as good as when you first put it on, which may mean less touch-ups and, perhaps, a 45-second makeup routine instead.

  • What's in your makeup bag as you fly off to your winter getaway?

    what+s+in+your+makeup+bag+as+you+fly+off+to+your+winter+getaway_3356_800316164_0_0_10669_300If you thought you could just put aside all that beach makeup advice for the winter, think again - many ladies will be packing their bags during the colder months to get away to a place that's a bit warmer.

    If you're travelling to an exotic locale, take advantage of the sun's rays and all the wonders it can do for your pallid complexion. However, you may want to tailor your makeup routine to reflect the warmer climate.

    The rule of thumb has traditionally been to leave the makeup at home, but for ladies that can't bear to go totally bare, there's a few options that will fare well in fair weather.

    Opt for tinted moisturizer rather than powder or foundation, preferably one with an SPF. Your skin will need to stay hydrated in the sun no matter what, and a hint of coverage wouldn't hurt either.

    As for blush, the sun will probably take care of that for you, so focus on playing up your eyes a little. Go ahead and sweep a natural-looking shade of eyeshadow over your lids, finishing with a couple coats of a water-resistant mascara. Use blinc Mascara to resist the elements all day long. The unique formula encases lashes in miniature tubes rather than going on like a paint and comes off gently when you want it to.

  • France tackles unemployment with free makeovers

    france+tackles+unemployment+with+free+makeovers_3356_800336667_0_0_7061123_300Unemployed women in France are enjoying government-funded makeovers in an effort to boost their confidence and help land them jobs in this tough economy.

    According to Reuters, France's Pole Emploi, an unemployment agency, launched the makeover initiative this week, coming to the aid of women who have been too busy searching for jobs to put too much stock in their own appearances.

    "This is about giving them back their pluck. Makeup changes your life simply and quickly. Touching people and talking to them is far better than giving them a pill or sending them to the psychologist's office," supervising makeup artist Regine Ferrere told the news source, as artists encouraged women to bring out the sparkle in their eyes as well as flaunt a flawless complexion.

    Women looking to put a little kick back into their own appearances should start with blinc Mascara for a riveting gaze. Its long-lasting water-resistant formula will keep up with you through a slew of job interviews and won't flake, run or smudge no matter how hectic your job hunt is.

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