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  • Mascara at the gym? It's finally a possibility

    mascara+at+the+gym+it+s+finally+a+possibility_3356_800593814_0_0_7074478_300As much as some women love to head to the gym to get in shape and feel the satisfaction of a good workout, it's also a place to see and be seen! Unfortunately, although a fitness center is a fabulous way to meet new people and attract the attention of that special someone, wearing mascara may seem like a fashion faux pas. Good news - with the many options on the market for active ladies, you can craft a fantastic look that seems both effortless and unforgettable.

    Waterproof mascara is a great option during heavy activity, but you have to take special care to use a lighter application. While these cosmetics won't budge after you've applied them, they do have an ability to go on a bit thicker than other products. Waterproof mascara can also be a bit tricky to take off and may require makeup remover.

    If you're looking for a fantastic alternative that can match your active lifestyle, try blinc Mascara. This innovative product encases your lashes in tubes which will protect your lashes from flaking, running or smudging throughout the day and can be removed in the evening with warm water and a bit of pressure.

    Daily Trivia Question: Which actress stars in the upcoming Fox sitcom, "The New Girl"?. Go to to answer and win free blinc cosmetics!

  • Finding a chic makeup style for the active commuter

    finding+a+chic+makeup+style+for+the+active+commuter_3356_800596063_0_0_7023442_300Even though the fall weather is easing into the fold and milder temperatures are on their way, most commuters are still struggling with the intense heat and humidity of the subway system. The underground stays plenty warm long after summer is over, so fashionistas need to take extra care to ensure that their look isn't in shambles by the time they get to the office.

    Try to keep it simple for the office. You're probably scrambling to get out the door in the morning anyway, so putting on a heavy layer of eyeshadow or eyeliner may not be the best choice. A few layers of mascara and a nude foundation could be a fabulous way to stay chic at work.

    If you want to be adventurous in the morning, use a bright lip color that can go with your outfit. A good rule of thumb is to use a bold lip color with a neutral outfit that can really stand out, and use a softer shade if you're wearing a vibrant ensemble.

    Instead of painting your lashes every morning and worrying about them flaking or running, use blinc Mascara. This product will encase your lashes in tubes for a carefree look that will last all day long.

  • Autumn's fickle temperatures call for a mascara that can keep up!

    autumn+s+fickle+temperatures+call+for+a+mascara+that+can+keep+up_3356_800599595_0_0_7042660_300Autumn is a beautiful season that brings out the best in the scenery and dramatically alters fashion styles as well. However, the ever-changing temperatures of fall could wreak havoc on your makeup. To ensure that sweat or a change in the weather doesn't alter your look, you need to find a type of mascara that can keep up.

    Mascara can flake or smudge when exposed to a few beads of sweat or the occasional shower, so you need to stay on top of your cosmetics to deal with the changing weather. Instead of constantly running off to the bathroom for a quick fix, there are other options available.

    Waterproof mascara could help to keep up with your active lifestyle, but finding a product that doesn't go on too thick can be quite tough. Even worse, it may require makeup remover to take off completely, which could be a problem for ladies with sensitive eyes.

    If you're looking for beautiful, hassle-free lashes, blinc Mascara could be your best bet. This fabulous product encases your lashes in tubes to protect them from running or smudging during any situation.

  • Eye makeup tips for active, time-strapped college students

    eye+makeup+tips+for+active+time+strapped+college+students_3356_800604148_0_0_14033929_300Now that ladies around the country are back on campus this fall, they have a unique schedule that calls for a far more resilient makeup style that can keep up. With a full slate of classes, a trip to the gym and socializing in the evening on the docket, it can be difficult for some college ladies to find the perfect style.

    As a college student yourself, if you're looking for a quick and easy way to get out the door in the morning, put on a layer of nude eyeshadow to keep your skin looking brilliant and let your lips become the source of color for your ensemble. Go for a warm color like tangerine or burgundy, and pair it with a few layers of mascara for a clean and unfettered look.

    You can also create a smoky eye look with just about any hue in your arsenal. Pinks, purples, beiges and even blues can be used to add a soft or dynamic outline to your lids.

    Before you put on your favorite shade of eyeshadow, use blinc Eye Shadow Primer. This product will protect your makeup from running, fading or smudging throughout the day, and can be taken off at night without the use of harsh makeup remover.

  • Crafting a cost-effective eye makeup look that can last all day

    crafting+a+cost+effective+eye+makeup+look+that+can+last+all+day_3356_800605383_0_0_5594_300Let's face it - makeup can be expensive for ladies on a budget, and constantly running to the bathroom to touch up your look can hurt your wallet in a hurry. Worse yet, if you're the kind of person that goes from work straight to the gym, you'll either need to take off your cosmetics or look into something that can handle your active lifestyle.

    When you're running out the door in the morning, you may not have time to apply eyeshadow or another source of color. One style is to add definition with eyeliner and a touch of shimmer to give your lids an alluring sparkle.

    Another option is to try a few coats of mascara on your eyes to give your lashes some added volume, and then opt for a bold lip color. Choose a fresh and vibrant color like tangerine or pink to lighten up your look for the office.

    For a hassle-free eye makeup look that can help you spend less time in front of the mirror, try blinc Mascara. This innovative product encases your lashes in tubes to protect them from flaking, smudging or fading throughout the day.

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