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  • A college-tested mascara look that is perfect for on campus

    a+college+tested+mascara+look+that+is+perfect+for+on+campus_3356_800591728_0_0_7070089_300College students are extremely busy people. After scrambling from class to class, heading to the gym and then for a night on the town, your makeup look could fall by the wayside. Mascara in particular is one product that every college female can't do without, but those who live an active lifestyle will need something that can keep up with them.

    Waterproof mascaras have become very popular for ladies who are constantly on-the-go and can sometimes work up a sweat. However, these products can apply in extremely thick layers, and you'll have to compensate with the rest of your outfit.

    The best solution for active females is to find a product that can stay in place all day while still giving their lashes the definition and protection they need. Blinc Mascara is the ideal choice for today's on-the-go fashionistas that will encase their lashes in beauty tubes. This will protect their makeup from flaking or smudging throughout the day and can be removed at night with warm water and pressure, making it ideal for ladies with sensitive eyes or contact lens wearers.

  • Mascara at the gym? It's finally a possibility

    mascara+at+the+gym+it+s+finally+a+possibility_3356_800593814_0_0_7074478_300As much as some women love to head to the gym to get in shape and feel the satisfaction of a good workout, it's also a place to see and be seen! Unfortunately, although a fitness center is a fabulous way to meet new people and attract the attention of that special someone, wearing mascara may seem like a fashion faux pas. Good news - with the many options on the market for active ladies, you can craft a fantastic look that seems both effortless and unforgettable.

    Waterproof mascara is a great option during heavy activity, but you have to take special care to use a lighter application. While these cosmetics won't budge after you've applied them, they do have an ability to go on a bit thicker than other products. Waterproof mascara can also be a bit tricky to take off and may require makeup remover.

    If you're looking for a fantastic alternative that can match your active lifestyle, try blinc Mascara. This innovative product encases your lashes in tubes which will protect your lashes from flaking, running or smudging throughout the day and can be removed in the evening with warm water and a bit of pressure.

    Daily Trivia Question: Which actress stars in the upcoming Fox sitcom, "The New Girl"?. Go to to answer and win free blinc cosmetics!

  • Finding a chic makeup style for the active commuter

    finding+a+chic+makeup+style+for+the+active+commuter_3356_800596063_0_0_7023442_300Even though the fall weather is easing into the fold and milder temperatures are on their way, most commuters are still struggling with the intense heat and humidity of the subway system. The underground stays plenty warm long after summer is over, so fashionistas need to take extra care to ensure that their look isn't in shambles by the time they get to the office.

    Try to keep it simple for the office. You're probably scrambling to get out the door in the morning anyway, so putting on a heavy layer of eyeshadow or eyeliner may not be the best choice. A few layers of mascara and a nude foundation could be a fabulous way to stay chic at work.

    If you want to be adventurous in the morning, use a bright lip color that can go with your outfit. A good rule of thumb is to use a bold lip color with a neutral outfit that can really stand out, and use a softer shade if you're wearing a vibrant ensemble.

    Instead of painting your lashes every morning and worrying about them flaking or running, use blinc Mascara. This product will encase your lashes in tubes for a carefree look that will last all day long.

  • Autumn's fickle temperatures call for a mascara that can keep up!

    autumn+s+fickle+temperatures+call+for+a+mascara+that+can+keep+up_3356_800599595_0_0_7042660_300Autumn is a beautiful season that brings out the best in the scenery and dramatically alters fashion styles as well. However, the ever-changing temperatures of fall could wreak havoc on your makeup. To ensure that sweat or a change in the weather doesn't alter your look, you need to find a type of mascara that can keep up.

    Mascara can flake or smudge when exposed to a few beads of sweat or the occasional shower, so you need to stay on top of your cosmetics to deal with the changing weather. Instead of constantly running off to the bathroom for a quick fix, there are other options available.

    Waterproof mascara could help to keep up with your active lifestyle, but finding a product that doesn't go on too thick can be quite tough. Even worse, it may require makeup remover to take off completely, which could be a problem for ladies with sensitive eyes.

    If you're looking for beautiful, hassle-free lashes, blinc Mascara could be your best bet. This fabulous product encases your lashes in tubes to protect them from running or smudging during any situation.

  • Eye makeup tips for active, time-strapped college students

    eye+makeup+tips+for+active+time+strapped+college+students_3356_800604148_0_0_14033929_300Now that ladies around the country are back on campus this fall, they have a unique schedule that calls for a far more resilient makeup style that can keep up. With a full slate of classes, a trip to the gym and socializing in the evening on the docket, it can be difficult for some college ladies to find the perfect style.

    As a college student yourself, if you're looking for a quick and easy way to get out the door in the morning, put on a layer of nude eyeshadow to keep your skin looking brilliant and let your lips become the source of color for your ensemble. Go for a warm color like tangerine or burgundy, and pair it with a few layers of mascara for a clean and unfettered look.

    You can also create a smoky eye look with just about any hue in your arsenal. Pinks, purples, beiges and even blues can be used to add a soft or dynamic outline to your lids.

    Before you put on your favorite shade of eyeshadow, use blinc Eye Shadow Primer. This product will protect your makeup from running, fading or smudging throughout the day, and can be taken off at night without the use of harsh makeup remover.

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