Beauty products should allow us to express ourselves and make us feel amazing. We believe in safe ingredients, visible results, ultra longwear and effortless removal. That’s what all our brands have in common, yet each is uniquely special, which is why we live and breathe our makeup and skincare brands since 1995. From inventing tubing technology™ for mascaras & eyeliners to creating the cleanest skincare on earth - our brands deliver value and results to our cherished community. We invite you to blend, blur and mix our products into expressions that are uniquely you.