We make products that help express yourself beautifully. We believe in safe ingredients and aim for lasting results, easy removal, and visible effects. We personally develop and nurture our beauty brands, which all share our values and are unique. Since the 1990’s, we have focused on makeup and skincare and constantly innovate, such as by introducing tubing technology™ for mascaras and eyeliners and creating the cleanest skincare line on earth. We strive to provide value and results to our customers and invite you to blend, blur and mix our products into expressions that are uniquely you.