Our Story

Blinc is a cosmetics brand built on innovation.

Based in Florida (USA), blinc was founded in 1999 when we introduced our game-changing tube-forming technology that cannot smudge, fade, flake or run in our mascara and eyeliner products. In that same moment, we committed to a relentless pursuit of innovation in offering our customers the best of both worlds - ultra longwear cosmetics that are effortless to remove.

Because you lead a busy life and don't have time for smudging.

Everyone wants to feel heard, seen and appreciated. You have a place in the world and even though you may not have it all figured it out, you're accomplished and trying to become the best version of yourself. You are mindful of how you spend your time, money, and effort, and are not interested in trying products that don’t work. Just as you honor your commitments, blinc honors its commitment to you. We develop makeup that can confidently take you from the boardroom to Pilates class, into a night out on the town. Through tears of joy, a 16-hour flight, and even your marathon finish line photo. We see your beauty.