Traditional mascaras flake. Why is that important? Because gradual flaking throughout the day is a major cause of eye sensitivities. That's why blinc pioneered Tubing Technology for its mascaras & eyeliners to not flake, smudge, or run. Blinc holds better than traditional and even waterproof mascaras, and removing it is effortless. Our mascaras and liquid eyeliner require only water & gentle pressure to slide the tiny tubes right off your lashes/lids into your hands - leaving no tint, residue or buildup behind. With no makeup remover rubbing the part of your face most susceptible to wrinkling, blinc gives you the best of all worlds; an amazing look, ultra-longwear hold and effortless removal, just like you deserve.