As a mom, you’re expected to do it all. From work to child care and online school, our ultra longwear cosmetics are designed to stay put so you don’t have to. Run-proof, smudge-proof, flake-proof, and clump-proof, our mascaras and eyeliners have your back, no matter what comes your way. 

Original Tubing Mascara

STOP Painting Your Lashes…TUBE Them! This mascara delivers a shiny, natural look with its slightly wetter formula. Apply on a clean, dry lash and you will have 60-90 seconds to build and separate before the tubes form and lock around your lashes. 

Amplified Tubing Mascara

STOP Painting Your Lashes…TUBE Them! This mascara delivers more of a matt, natural glam look with its slightly drier and buildable formula. Apply on a clean, dry lash and continue to build as much as your heart desires.

Semi-Permanent Liquid Eyeliner

Brush It On…Slide It Off!  This Liquid Eyeliner delivers a shiny, very black look with its slightly wetter formula. Apply on a clean, dry skin and neither tears, nor rain or snow can make it come off. Simply peel it off to remove.